What is Bassol Optic?
Bassol Optic is a leading optical retailer with both physical and online presence, specializing in designer eyewear, contact lenses, sunglasses, and premium optical solutions. Their value proposition combines personalized professional care, high-quality products, and a curated shopping experience aligned with the latest trends.
The online store, built on Shopify, expands its reach beyond physical locations, allowing customers to access exclusive collections, book services, and benefit from promotional campaigns designed specifically for the digital channel.
As seen in other success stories like Gloss&Raffles or JAVA Coffee, every store has its unique challenges. For Bassol Optic, the focus was on how to personalize promotions more strategically: segmenting by brand and customer behavior.
With Planet, you can launch different promotions based on brand, customer behavior, or number of previous orders, all from a single dashboard.
Get started with Planet and create smart promotions tailored to your audience.
Challenges they faced
In a type of eCommerce where repeat purchases aren’t always frequent and the average order value is relatively high, Bassol Optic was looking for ways to boost conversions without compromising margins or diluting the brand value.
Their goals were clear:
- Apply brand-specific discounts without having to edit product prices manually
- Offer benefits to repeat customers (e.g., those with more than one order) without displaying discounts to all visitors
- Automate these actions to reduce errors, save time, and respond quickly during promotional campaigns
Shopify, on its own, lacked the segmentation tools it needed, especially the ability to trigger promotions based on customer history without custom development. They needed a tool that offered more control, without sacrificing agility or checkout clarity.
The Planet solution
To meet these specific needs without technical headaches or increasing operational complexity, Bassol Optic implemented Planet as their central promotional management platform on Shopify.
They are now able to run highly targeted campaigns from a single panel, with full autonomy and no reliance on developers or multiple tools.
Key features they use:
Brand-Based promotions
With Planet, Bassol Optic can easily create and schedule promotions focused on one or several specific brands. They define the offer, set the dates, and launch with just a few clicks.
Benefit:
They can align with individual brand agreements, create urgency during key sales periods, and maintain exclusivity, without applying site-wide discounts.
Discounts for returning customers
Thanks to purchase history-based segmentation, Bassol Optic activates benefits that are only shown to customers who have placed more than one order, such as exclusive discounts after a second purchase.
Benefit:
They reward loyalty without offering public discounts, reinforcing value perception, and encouraging repeat purchases, all while protecting the premium positioning of their catalog.
Results achieved
Nearly 70% of Bassol Optic’s total revenue now comes from promotions managed with Planet.
That impact is no coincidence, it’s the result of launching highly segmented, visual, and scheduled promotions that align precisely with customer behavior.
Key outcomes
- Higher conversion on brand campaigns: Targeted promotions helped boost sales on selected collections during specific periods, without affecting other lines.
- Profitable customer retention: Exclusive benefits for loyal customers encourage repeat orders, without diluting margins with site-wide offers.
- Full control with less operational effort: All promotional campaigns are managed from a single panel, reducing manual errors and increasing commercial agility.
The Bassol Optic case proves that not all promotions need to be broad or public. With Planet, they've implemented smart, brand-aligned promotions designed to drive both conversion and loyalty, without technical friction.
Want to manage promotions based on brand or customer behavior in Shopify, without juggling multiple tools? Start with Planet today and make every campaign count.