What is Gloss&Raffles?
Gloss&Raffles is a Shopify-based online store specializing in furniture and home décor. It stands out for its contemporary style, refined finishes, and attention to detail. Their offering is aimed at customers looking for bold, character-filled pieces that bring both design and function to their spaces.
With a strong visual marketing strategy and a focus on the end customer, Gloss&Raffles runs powerful campaigns, clear messaging, and an optimized shopping experience down to the final step.
Their Shopify store is known for its fast-paced promotional rhythm, with frequent flash sales designed to grab attention and drive quick conversions. To support this promotional approach, they rely on Planet’s side cart, where they activate key features like a visible discount code field and dynamic upsells that encourage customers to add complementary products before checkout.
As seen in other success stories like Llar Textil, every store has its own pace and goals. For Gloss&Raffles, the challenge was clear: run time-limited campaigns and reinforce perceived value right before payment, without slowing down operations or relying on complex integrations.
With Planet, you can schedule flash promotions by collections, brands, or products, and show only what matters to each customer.
Get started with Planet and manage your campaigns from a single dashboard, effortlessly.
Challenges they faced
Gloss&Raffles bases its sales strategy on intense, time-limited promotional campaigns. Instead of running ongoing discounts or displaying promotions year-round, they focus on creating impact with flash sales, and short bursts of attention-grabbing deals designed to convert quickly.
Their main challenge was managing these short-lived promotions with speed and precision, ensuring they were only active at the right times and easy for customers to benefit from, without friction.
Additionally, they wanted to strengthen the final step of the buying process, by making discount code entry visible and suggesting complementary products without disrupting the shopping experience.
However, Shopify posed limitations for this type of setup:
- They couldn’t schedule promotions with start and end dates without third-party apps
- The discount code field wasn’t visible in the cart by default
- They couldn’t show contextual upsells that automatically adapt to cart content
The Planet solution
To run their flash sale strategy frictionlessly and boost conversions at checkout, Gloss&Raffles implemented Planet as their main promotional platform within Shopify.
Schedule flash sales automatically
Gloss&Raffles now utilizes Planet’s campaign scheduling to automatically activate and deactivate time-sensitive promotions based on their commercial calendar.
Benefits:
- Maximum agility in a strategy where timing is everything
- More focus on campaign messaging, not operational tasks
- No more manual rule toggling or last-minute adjustments
Display a discount code field in the cart
Through Planet’s slide-in cart, they’ve enabled a visible promo code input, allowing customers to apply coupons right in the cart easily, but only when a promotion is active.
Benefits:
- Reduces confusion or friction in the final checkout step
- Reinforces perceived value without needing banners or redirects
Show contextual upsells before checkout
They also activated automatic upsells, which detect what’s in the cart and show complementary product suggestions (based on Shopify’s official Search & Discovery app) as part of the cart experience.
Benefits:
- Increases average order value with relevant add-ons
- Seamless, visual, and non-intrusive, no popups or disruption
Results achieved
Since working with Planet, Gloss&Raffles has been able to fully automate its flash sale strategy, maintaining urgency as a conversion driver, without sacrificing clarity or shopping experience.
Thanks to campaign scheduling, they now launch promotions without manual effort, keeping an organized calendar and avoiding activation errors.
Thanks to the slide-in cart with upsells and visible discount code field, they’ve strengthened their most critical conversion point: right before payment.
Today, over 35% of their total revenue comes from promotions managed with Planet, proving the impact of a well-executed promotional setup.
Key benefits
- Faster operations: Campaigns run on autopilot, with no manual toggling.
- Frictionless, contextual upsells: Customers see relevant suggestions without leaving the cart.
- Instant, visible discount codes: No guessing, no searching, just clarity.
- A cart experience aligned with their commercial strategy: clean, visual, and built for conversion.
The Gloss&Raffles case shows that launching effective promotions doesn’t need to be complex. With a clear strategy, well-timed campaigns, and a cart designed to convert, you can drive results without friction.
With Planet, they’ve achieved exactly that: flash sales on autopilot and value reinforced at the exact right moment.
Want to do the same? Activate your slide-in cart with Planet today and transform the way you sell on Shopify.