What is JAVA Coffee?
JAVA Coffee is a renowned Polish brand specializing in specialty coffee, well-respected among coffee enthusiasts for its dedication to quality, origin, and traceability.
They work directly with small producers worldwide, selecting exceptional beans, roasting them with precision, and offering a transparent, curated shopping experience.
Their online store, built on Shopify, combines a premium offering with a clean, user-friendly design focused on the end customer.
From whole bean coffee to subscriptions and tasting packs, JAVA Coffee doesn’t just sell a product, it sells an experience centered on expertly crafted coffee.
As we saw in the case of Herbolario Salud Natural, every eCommerce store has its operational challenges. Although JAVA Coffee operates in a very different sector, it shares a common need: to manage promotions flexibly, visually, and without relying on complex technical solutions.
With Planet, you can combine time-limited discounts, display relevant messages based on the customer, and automate everything without changing your product’s base price.
Get started with Planet and manage your promotions like a true brand.
Challenges they faced
As a specialty coffee brand with a loyal customer base and a well-defined catalog, JAVA Coffee sought ways to encourage repeat purchases and increase cart value, without compromising their premium image or relying on generic discount tactics.
They wanted to implement strategies like volume discounts or bundled packs at a better price, which are especially useful for repeat-purchase products like coffee, tea, plant-based milk, or matcha. However, they needed to do so without creating multiple product variants, manually editing prices, or juggling several apps simultaneously.
In addition, they wanted the flexibility to combine structural promotions with temporary campaigns or flash sales that could drive short-term spikes in sales, without having to constantly reconfigure the catalog.
The problem: Shopify’s limitations made these actions either time-consuming or invisible at the product page level.
They needed a platform that would let them create, launch, and display full promotional strategies in a visual, flexible, and frictionless way.
The Planet solution
To meet these needs efficiently and without hassle, JAVA Coffee implemented Planet as their main promotional management platform on Shopify.
Their top priority was to display volume and bundle promotions on product pages, making it easier for customers to add more units or choose product sets. With Planet, they can activate these promotions visually and seamlessly, using in-page widgets that show the customer exactly what benefits they’ll get when buying more or choosing a bundle.
These promotions are part of their year-round commercial strategy, aligned with how their products are consumed: coffee that's purchased in quantity or given as a gift.
Promotional strategies activated with Planet:
Volume discounts
Customers receive a better price when buying more units of the same product, no coupon codes or external banners are needed.
Example: “Buy 3 packs and get 10% off.”
Benefit:
Thanks to Planet’s visual widgets shown directly on product pages, customers can instantly see their savings when adding more units. This drives up average order value and encourages replenishment purchases, especially relevant for consumables like coffee and plant-based drinks.
Discounted bundles
Pre-defined packs featuring multiple products at a better combined price, such as tasting sets or origin-based selections.
Benefit:
Encourages cross-selling and lets customers discover new varieties, improving catalog exposure and enriching the purchase experience.
They also needed these structural promotions to work alongside flash sales, which are a regular part of their sales strategy.
Thanks to Planet, they can show these offers clearly and consistently throughout the store, reinforcing buying habits and simplifying decision-making.
On top of these evergreen promotions, the team occasionally launches more aggressive flash sales or limited-time discounts, without needing to deactivate ongoing campaigns.
Results achieved
Since adopting Planet, JAVA Coffee has fully automated its promotion management on Shopify, gaining both operational agility and the ability to fine-tune its commercial strategy by product or timing.
Currently, 12% of their total revenue comes directly from active promotions managed through Planet, a clear indicator of the real impact of implementing more dynamic, visible, and customer-friendly promotions.
Key benefits
- Improved customer clarity: Widgets on product pages clearly explain each promotion, making it easier for customers to understand and increasing their likelihood to buy more.
- Greater control and autonomy: Promotions can be created, modified, and scheduled directly in Planet, with no need for developer help.
- Better shopping experience: Visual, in-context promotions remove friction, no mental math or extra steps are needed.
- Richer, more structured strategy: By combining volume offers, bundles, and flash sales, they better align campaigns with real shopping behavior.
The JAVA Coffee case shows that you don’t need complex solutions to run powerful, well-designed promotions. With Planet, they’ve found a flexible, visual, and easy-to-manage tool that adds value to every campaign and every order.
Want to apply this kind of promotion in your Shopify store, without the complexity?
With Planet, you can do it in minutes, no tech work is required.