What is Herbolario Salud Natural?
Herbolario Salud Natural is an online store specializing in natural health and wellness products. Their extensive catalog includes supplements, organic foods, natural cosmetics, immune support products, and more.
With a focus on quality, trust, and expert guidance, they’ve positioned themselves as a leader in their category. They combine the personalized care of a traditional herbalist with the convenience and reach of a modern online store.
Their Shopify store serves many customer profiles, from those seeking natural immune support to others embracing a conscious self-care routine.
Every store has its own sales strategy, but they all share the same goal: to sell more, with less hassle. At Planet, we’ve seen how brands like Carbin Store streamlined complex promotions visually and without writing a single line of code.
In this article, we’ll explore the case of Herbolario Salud Natural, very different in sector and audience, but facing a similar challenge: managing varied promotions with agility and control.
Through Línea Gráfica, an eCommerce-specialized agency, we discovered their project and began collaborating to transform their promotion strategy, starting from the cart.
With Planet, you can adapt your side cart to match your brand identity, launch time-limited promotions without duplicating configurations, and display different messages based on the customer profile.
Get started with Planet and take your Shopify store to the next level.
Challenges they faced
With such a large catalog and a diverse customer base, Herbolario Salud Natural needed a flexible platform to run a variety of promotions, not just standard discounts or basic Shopify rules.
They wanted to:
- Combine discounts with collection-specific promotions
- Communicate promotions clearly at the right time
- Launch offers without duplicating products or editing prices manually
- Manage multiple promotional campaigns effortlessly
In short, they needed a solution to centralize, personalize, and scale their promotion strategy, without relying on custom development.
Solution with Planet
Herbolario Salud Natural chose Planet as their main platform to manage all promotions from a single place, visually and automatically.
Today, they run their entire promotional strategy through Planet, combining advanced features that let them adapt to each campaign, collection, or product.
Volume discounts
Offer tiered discounts for purchasing multiple units of the same product, typically 2 or 3, since their products aren't usually bought in bulk.
Example: “Buy 2, get 10%. Buy 3, get 15%.”
Benefit:
Encourages larger orders without needing deep discounts, increasing AOV while preserving margins.
Free gift with purchase
Customers receive a smaller version of the same product as a gift when buying certain items.
Example: Buy a 60-tablet bottle, get a 10-tablet mini version free.
Benefit:
Adds tangible value, encourages conversion, and builds loyalty, without reducing the price of the main product.
Bundles
Sell fixed packs with a small bundle discount.
Example: “Buy this pack and get 5% off.”
Benefit:
Promotes cross-selling of complementary or same-line products, raising order value with simple, structured offers, no need to create new products.
Order Discounts
Apply general discounts based on total cart value.
Example: “Spend €100 and get 15% off your entire order.”
Benefit:
Drives larger purchases by rewarding higher spenders, ideal for loyal customers and big campaigns.
BOGO (Buy One, Get One)
Offers like “Buy 2, get the second at 50% off” work especially well for replenishable products like supplements or natural cosmetics.
Example: “Second unit 50% off.”
Cart Banners
They use banners in the cart as the main communication channel for active promotions, and direct, visible, and non-intrusive messages that improve clarity and perceived value.
Real examples they use:
- “Get the second unit at 50% off on all Ebers!”
- “Buy Hema Plex and receive 10 bonus tablets”
- “New NAD+ from Pinisan: get an extra 15%. Offer valid while supplies last”
Side Cart with upsells and visible coupons
Herbolario Salud Natural also uses Planet’s Side Cart, which lets them show upsells directly in the cart and display the coupon code field only when there are active promotions.
This not only increases AOV but also improves the sense of control and transparency for customers.
Results Achieved
Since adopting Planet, Herbolario Salud Natural has completely transformed how they manage promotions on Shopify. They no longer need to choose between what they want to do and what’s technically possible.
Today, nearly 40% of their total revenue comes from active promotions managed through Planet, proof of the real impact of a well-planned, clearly communicated, and customer-aligned promotion strategy.
Key Benefits
- Greater flexibility to create and combine different types of promotions, volume, value-based, gifts, etc. adapted to categories, products, or seasons
- Time savings and simplified operations: Launch complex campaigns in minutes, with no duplicate rules, manual price edits, or development support
- Clearer customer experience in the cart: Discounts and free gifts are shown directly in the cart, improving perceived value and reducing hesitation
- Unified visibility and full control: View all active promotions, rules, and what’s shown to customers, all from one panel
The case of Herbolario Salud Natural shows that it’s not just about launching discounts, but about doing it with strategy, control, and a clear customer experience.
Thanks to Planet, they’ve found a flexible, visual, and scalable way to run advanced promotions on Shopify without sacrificing speed or relying on developers.
The result: more effective campaigns, a smarter cart, and more efficient operations.
If you’re ready to rethink how you present and manage your promotions, Planet gives you everything you need, all in one place.