Not every customer becomes loyal after their first purchase… but that doesn’t mean they’re lost.
Many need a small incentive to come back.
With Planet, you can create repurchase campaigns targeting customers who haven’t purchased in a while. Thanks to advanced segmentation options, you can personalize your promotions to reach the right customer at the right time.
If you’re already working on building customer loyalty, we also recommend reading our latest article: Effective Promotions to Build Customer Loyalty.
In this article, you’ll learn how to recover inactive customers in an effective and automated way, the perfect complement to loyalty strategies.
Ready to bring inactive customers back?
Start running segmented promotions today with Planet and turn inactivity into new sales opportunities.
What is a repurchase campaign?
A reactivation (or repurchase) campaign aims to win back customers who have stopped buying or engaging with your store.
It’s one of the most effective ways to increase Customer Lifetime Value (CLV) and reduce dependence on acquiring new users.
Examples:
- Special discount for customers with only one previous purchase
- Exclusive promotion for customers who have spent more than €X in total
- Discount for customers with a specific tag (e.g., "inactive")
How to identify inactive customers
Before launching a re-engagement campaign, it’s essential to correctly identify customers who haven’t purchased or interacted with your store in a while. With Planet, you can easily do this using advanced segmentation conditions that let you apply promotions only to profiles that meet specific criteria.
Effective ways to spot these customers:
Total orders by customer > 0
Target customers who’ve only made one purchase and never returned. This segment has high reactivation potential, they’ve already trusted your brand once, they just need a good reason to return.
Total spent by customer > €X
Identify high-value buyers who haven’t returned in a while. Offering them an exclusive promotion might be the key to regaining their attention and loyalty.
Condition combinations
One of Planet’s strengths is that you can combine multiple conditions for highly refined segmentation. For example:
- Customers with only one order who have spent over €100
- Customers with a specific tag (like “black-friday-2023” or “newsletter-subscriber”) who’ve only purchased once
These segmentations let you design precise, effective promotions focused on those most likely to return with the right incentive.
How to create your repurchase promotion with Planet
Special discount for VIP customers who have only bought once
What it is:
Automatically offer a discount to customers who have made a single purchase with a high ticket value.
Why it works:
These customers already showed strong interest in your brand. A personalized incentive may be just what they need to return.
How to set it up with Planet:
- Create a price discount promotion
- Use the advanced condition: “Total orders by customer > 0”
- Apply a personalized discount to their next purchase
Secret promotion for tagged customers
What it is:
A promotion is visible only to specific groups of tagged customers.
Why it works:
It creates a sense of exclusivity and allows for highly targeted campaigns based on past behavior.
How to set it up with Planet:
- Create a price discount or a Free Gift promotion
- Use these advanced conditions:
- “Customer tags = inactive-customer”
- “Customer is logged in = yes”
- The promotion will only be visible to this segment
Early access to new products for valuable inactive customers
What it is:
Let certain customers access new products or offers before anyone else.
Why it works:
Reconnecting old customers through an exclusive launch strengthens their bond with your brand.
How to set it up with Planet:
- Create a bundle with complementary products
- Use the advanced condition: “Total orders by customer > 0”
- Limit visibility to this group to offer early access with a discount
Communicate the Promotion Effectively
Once your campaign is set up, it’s time to spread the word.
Some ideas:
- Email: to send the promotion only to customers who meet the condition
- SMS or push notifications: for more immediate engagement
Subject line examples:
- “We miss you: come back and get a free gift”
- “Today only: 10% off just for you”
- “One more chance to grab your favorites”
Recovering inactive customers is easier (and more profitable) than it seems, especially with the right tools.
With Planet, you can create personalized promotions that motivate customers to return, without disrupting their shopping experience.
Remember: You don’t need to start from scratch. You just need to give them a good reason to come back.
Ready to win back customers and boost repeat purchases?
Get started today with Planet and launch your first re-engagement campaign in minutes.