Loyalty isn’t achieved with good products alone: you need to give customers reasons to come back. Well-designed promotions can help you generate repeat purchases, increase order frequency, and foster a lasting relationship with your customers.
With Planet and its advanced options, you can customize your campaigns to reach the ideal customer at the right time. If you want to dive deeper into professional customer segmentation on Shopify, I recommend reading our article Advanced Segmentation in Shopify.
Start today creating smart, segmented promotions with Planet and turn every purchase into the beginning of a long-term relationship.
1. Exclusive discount on the second purchase
What it is:
Offers an automatic discount (for example, 10%) that applies only if the customer has already made at least one previous purchase.
Why it works:
It rewards recent buyers and gives them a clear reason to return, building trust from the very first interactions.
How to implement it with Planet:
Create a price discount promotion and use the advanced condition “Total orders by customer” with at least 1 previous order, applying a customized discount on their next purchase.
2. Free gift for repeat purchase
What it is:
Offers a free product (ideally complementary) to customers who buy again or exceed a certain amount on their second or third purchase.
Why it works:
Gifts create surprise, increase perceived value, and reinforce a positive brand experience, encouraging loyalty.
How to implement it with Planet:
Create a “Free Gift” promotion. To reward repeat customers, you can set it up in two ways:
- Use the advanced condition “Total orders by customer” and set it to apply starting from 2 purchases.
- If you want to offer a gift for a minimum cart amount, use the “Spend X, get Y” option in the promotion settings.
You can also activate the progress bar in the cart to show how much the customer needs to spend to get their gift. This feature improves promotion visibility and motivates completing the purchase.
The system will automatically add the gift to the cart when the conditions are met, with no action needed from the customer
3. Special bundles only for repeat customers
What it is:
Offers a discounted pack (bundle) exclusive to those who have already purchased before.
Why it works:
Encourages higher-value purchases, strengthens the bond with loyal customers, and creates a sense of exclusivity that boosts Customer Lifetime Value (CLV).
How to implement it with Planet:
Create a bundle with products that have synergy (for example, complementary products) and use the advanced condition “Total orders by customer” with at least 1 order, so only repeat buyers can access it. You can hide this promotion from new users and show it only to those who meet the criteria.
The psychology behind loyalty promotions
Promotions aimed at repeat customers aren’t just sales tactics: they appeal to fundamental psychological principles that strengthen the relationship with your brand. Among the most important are:
- Reciprocity: When a customer receives an unexpected benefit like a discount or gift, they feel the need to “return” that positive experience with new purchases.
- Exclusivity: Showing promotions only to customers who have already bought creates a sense of belonging and privilege, reinforcing loyalty.
- Contextual Urgency: By combining these promotions with advanced conditions (for example, only for those who have spent X€), you create a sense of a unique opportunity that drives immediate action.
Understanding these mechanisms will allow you to design promotions that are not only attractive but also emotionally powerful for building customer loyalty.
Loyalty isn’t about giving away freebies: it’s about designing incentives that make your customers want to come back.
These three promotions are simple to implement but very effective when aligned with your business strategy.
Ready to start building lasting relationships?
Start today with Planet and turn occasional buyers into loyal customers.