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Turn Your Cart into a Segmentation Tool with Planet

Turn Your Cart into a Segmentation Tool with Planet

As we highlighted in our article, "How to use the cart to increase perceived value and skyrocket your sales", the shopping cart is a crucial point in the customer journey.

With Planet, you go a step further, as you don't have to settle for a single cart for your entire store. Now you can create multiple versions of the cart, personalized by country or customer type.

This transforms the cart into a key lever for conversion and personalization: it becomes a powerful channel to reinforce your brand, enhance the experience, and increase average order value.

Customize each cart. Boost every conversion.
Start with Planet and display a different cart for each customer type or market. This gives you more control, more personalization, and more sales.

Shopify Planet slide cart drawer

 

The cart: more than a summary, a real opportunity

The cart is the final step before conversion. And also the most decisive one. It’s the place where the customer confirms whether what they’re buying makes sense, if the price feels right, and if there’s an incentive to complete the purchase.

That’s why the cart is a strategic space: when managed well, it can reinforce the buying decision; if not, it can be the reason behind abandonment.

Each market has its nuances. Each segment reacts differently. Customizing the cart means offering a more coherent, more relevant, and, above all, more effective experience.

 

What you can configure with Planet’s multi-cart feature

The new multi-cart feature lets you show a different version of the cart based on two key criteria: market and customer type.
This allows you to create more coherent purchase and promotional experiences.

  • By market: Activate a specific cart based on the user’s country or region. You can adjust messaging, language, currency, or active promotions.
    Example: Show “Last days of sale” only to customers in Spain, while showing a summer campaign to customers in Mexico.
  • By customer type: Display personalized carts for segments such as VIPs, B2B, or returning customers using Shopify native tags, login status, order count, or total spend.
    Example: A cart exclusive to distributors with a progress bar and automatic gift after reaching a spending threshold.


Elements you can customize in each cart

With Planet’s new multi-cart functionality, you can not only create different versions of the cart, but also decide exactly what each one shows, adapting it to the user’s profile, market, or campaign.

Some examples of what you can personalize in each cart:

Messages tailored to each campaign or segment

Launch relevant messages: “Enjoy your 2-for-1 summer deal!” for seasonal users, or “Thanks for coming back” for returning clients. Each message can vary by country, tag, or order history.

Shopify slide cart drawer announcements

Upsells adapted to customer behavior

Thanks to the Shopify Search & Discovery app integration, you can display complementary or related products directly in the cart, based on affinity or behavior rules. Perfect for increasing AOV without disrupting the experience.

Shopify slide cart drawer upsells

Dynamic progress bars

Encourage larger orders by showing how close the customer is to unlocking free shipping, a discount, or a gift. Best of all: you can change the threshold and message for each cart.

Shopify slide cart drawer progress bar

 

Who is this feature for?

Planet’s new multi-cart option isn’t just a visual upgrade; it’s a tool designed to solve real segmentation and management problems for stores with more complex operations.

This feature is especially useful if you:

Sell in multiple countries

Each market has its own prices, currencies, promotions, messages, or key products. Now you can adapt the cart so customers from Spain, Mexico, or France see only what applies to them, without complicating your setup.

Serve both B2C and B2B customers

Show a cart with volume discounts and specific messages for distributors, while maintaining a more visual, promotional version for retail consumers.

Manage promotions with complex conditions

If you work with promotions based on tags, purchase history, or markets, this feature helps you organize promotional logic more effectively. Each customer sees the cart that fits them, with only the relevant content.

Want segmentation without development

No need to touch your store’s code, everything is configured in Planet with just a few clicks. Fast, visual, and 100% integrated with Shopify.

 

With this new functionality, you don’t have to sacrifice speed or control. Planet lets you build smarter shopping experiences effortlessly.

One store. Multiple carts. More personalization, more conversions.
Turn the last step before checkout into your strongest conversion weapon.
Start today with Planet.

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Ready to increase your sales?

Add attractive promotions to your products and elevate your store to the next level.