What is Carbin Store?
Carbin Store is an eCommerce specializing in airsoft guns, ammunition, and tactical accessories. Its catalog includes everything from high-quality replicas to complementary gear, making it a go-to store for enthusiasts and professionals in the industry.
With a product offering that combines personalized bundles and strategic discounts, Carbin aims to maximize the value of every purchase, providing customers with flexible options tailored to their needs.
Challenges They Faced
When Carbin decided to migrate to Shopify, it was in search of a more scalable and efficient platform that could support their business growth. Like many other stores transitioning to Shopify, they sought to enhance the performance of their eCommerce site and streamline their operations.
However, a key challenge arose during the migration: ensuring that their promotional strategy could be fully replicated within Shopify. They needed a solution that allowed them to configure custom discounts without compromising the shopping experience or operational efficiency.
To ensure a smooth transition, they worked with Numéricco, the agency in charge of the migration, which is also a Planet partner. Thanks to this relationship, they found on Planet the perfect solution to manage their promotions flexibly and hassle-free. Numéricco helped implement Planet in their new store, ensuring that every promotional detail was tailored to their needs.
The Planet Solution
Carbin integrated Planet as their main tool for efficient promotion management. In addition to streamlining the creation of promotions, Planet allowed Carbin to adapt their store to multiple languages, ensuring that all offers and discount rules were properly translated. This resulted in a clearer shopping experience and improved conversions in international markets. Planet’s flexibility has been key to maximizing its global reach.
How They Manage Promotions with Planet
Carbin has optimized their promotional strategy on Shopify by combining several advanced techniques:
- Custom Bundles: They can now offer packs where the main product (the gun) maintains its full price, while accessories can be added with partial or full discounts. Customers also have the option to choose which accessories to include within the discount limits, increasing perceived value and enhancing the shopping experience.
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Volume Discounts: They apply progressive discounts on products purchased in large quantities, such as ammunition and other consumables.
This encourages larger purchases without the need for coupons or manual adjustments, everything is handled automatically by Planet. - Custom Widgets: To ensure the promotions integrate seamlessly with their store, they customized the display of discounts using custom CSS. This ensures that bundle and volume discount widgets match their branding and design. As a result, they’ve maintained a clean and professional aesthetic without affecting the user experience.
Promotional Communication on Their Website
For Carbin, the way they present offers and products is key to optimizing user experience and increasing the conversion rate. They use strategic visual labels that serve a dual purpose: making navigation easier and enhancing perceived value. Among the most effective are:
- Discount Percentage, which is displayed on the product, allows customers to quickly spot the best deals without needing to click.
- Product Availability, a crucial piece of information for this type of store, as customers want to ensure the item is in stock before starting the purchase process.
- New Arrivals, highlighting recently added products, which generates interest among returning customers and helps position the latest additions.
- Best Sellers, a label that acts as a trust signal, highlighting products already purchased by many customers and in high demand.
This strategy not only makes browsing and decision-making easier but also reinforces a sense of urgency and exclusivity, encouraging customers to complete their purchases more quickly and confidently.
Results Achieved
Implementing Planet has had a significant impact on Carbin Store’s commercial strategy, allowing them to:
- Optimize Discount Management, applying promotions without affecting profitability or store operations.
- Expand Their Global Reach, with a multilingual store that allows customers to understand and benefit from promotions without language barriers.
- Improve the Shopping Experience, with a clear and well-designed interface that makes it easy to browse and take advantage of promotions.
- Maintain Brand Identity, thanks to CSS-customized widgets and a promotion layout aligned with their web design.
Carbin Store has shown how Planet can transform the management of complex promotions on Shopify, improving the shopping experience and maximizing sales.
If you’re looking for effective strategies to optimize your promotions and take your eCommerce to the next level, be sure to visit the Planet blog for more success stories and useful tips.
Discover how Planet can help your business grow today!