A good promotion can increase conversion, raise the average order value, and strengthen your brand. But if it’s not well planned, it can have the opposite effect: confusion, stock errors, or lost sales.
Before launching any campaign, ensure you have everything in order. This checklist will help you review the key points to ensure your promotion works from the first click.
Want to know how to measure if your promotion was successful? Don’t miss this article: Key Metrics to Optimize Your Promotions
Activate your next campaign with Planet and secure every detail from the start.
1. Is the promotion logic clear?
Your customer must instantly understand what they need to do to get the benefit. If it’s unclear, they won’t act.
Check:
- What must the customer do? Spend X €, buy 2 units, select a specific product…
- Are there conditions? Only for certain products, new customers, or those with a specific tag.
- Is it well explained? Use a clear, visible, and direct banner or widget with a straightforward message.
The easier you make it, the more effective the promotion will be.
2. Is the incentive well communicated?
A promotion the customer doesn’t see doesn’t work. The gift or discount must be visible from the start, not just at checkout.
Check:
- Does the message appear on the product page to generate early interest?
- Are there clear notices in the cart reminding of the incentive?
- Is the text simple, attractive, and consistent with your brand style?
Communicate your promotion well and turn it into a real purchase driver.
3. Is the promotion applied correctly?
If the promotion is difficult to activate or confusing, the customer may lose interest or become frustrated.
Check:
- Are the requirements (minimum purchase, specific products) clear and achievable?
- Does the customer always know how much more they need to qualify for the benefit?
- Do the messages clearly explain when and how the promotion applies?
Make it easy for the customer to enjoy your offer without complications.
4. Is stock or availability limited?
Offering promotions without considering inventory can cause frustration and damage trust.
Check:
- Does the gift or promotional product have enough stock?
- Do you have a system to pause or adjust the promotion if stock runs out?
- Can the customer see if the gift or discount is available before completing the purchase?
Always maintain a transparent experience to avoid disappointments.
5. Is it compatible with other promotions?
Promotions can boost each other… or cancel each other out. Avoid conflicts.
Check:
- What happens if the customer has another active discount?
- Are there combinations that could result in undesired effects?
- Do you have priority or exclusivity rules for promotions?
6. Does it adapt to the customer’s currency and language?
If you sell internationally, it’s essential your promotion speaks their language… and currency. Showing a message like “Spend 30 €” to someone in the US can confuse and discourage the purchase.
Check:
- Are minimum amounts automatically converted to the visitor’s local currency?
- Is your promotional message correctly translated for each language of your store?
A clear, adapted promotion improves experience and builds trust, driving more sales.
7. Is the promotion optimized for mobile?
Most of your customers shop from mobile devices, so your promotion must look good and be easy to understand on small screens.
Check:
- Does the message display well on mobiles and tablets?
- Are buttons and calls to action easy to tap?
- Are there no confusing or distracting elements in the mobile version?
A promotion that doesn’t work well on mobile can lose many conversions.
8. Is everything displayed correctly in the order summary?
Before completing the purchase, your customer wants to be sure the promotion you offered has been applied. If the discount or gift isn’t clearly shown, it can cause doubts or abandonment.
Check:
- Does the gift or discount appear clearly in the cart and checkout page?
- Do you use specific labels describing each applied promotion? (For example, instead of just “discount,” show “10% off pack of 3” or “gift with minimum purchase” so the customer understands the offer.)
- Are the messages in the summary, cart, and confirmation email aligned and consistent?
Clear and consistent labels help customers feel confident and reduce the risk of abandonment due to confusion.
How Planet helps you avoid errors in your promotions
Setting up promotions can be complex, but with Planet, you have the ideal tool to make everything work perfectly without technical hassles.
What does Planet offer to make your promotions a success?
Smart Promotions
Planet offers a wide variety of promotion types, from bundles, quantity discounts, BOGO, free gifts, to complex combinations. This lets you create very flexible campaigns tailored to your goals without limitations.
Clear and Functional Widgets
Planet’s widgets show directly on the product page for promotions like bundles, volume discounts, or BOGO. Their function is to show customers related products, required quantities, or available options, helping them easily understand the offer and fully leverage the incentive.
Effective Communication Without Hassle
Additionally, customizable banners let you communicate the promotion with clear, attractive messages, reinforcing information at every stage of the purchase process.
Automatic Adaptation
Planet converts amounts to the local currency, so your promotion is coherent for any international customer.
Control and Precision
Set advanced conditions so promotions apply only when your criteria are met, segmenting by customer or market.
Ready to launch error-free campaigns?
Start today with Planet and promote with confidence.