Justmylook is one of the fastest-growing beauty stores in the UK. It specializes in high-quality skincare, makeup, haircare, and fragrances. It offers over 250 well-known brands and more than 14,000 products, combining quality with affordable prices. With a strong focus on attractive promotions and excellent customer service, Justmylook has become popular for those seeking reliable cosmetic products.
Today, the brand manages a large number of promotions simultaneously, showcasing its ability to handle a high volume of personalized offers efficiently. This strategy not only enhances the appeal of its products but also optimizes the shopping experience, allowing customers to take advantage of multiple discounts and promotions in a single transaction. This has become a key factor in its growth and positioning in the industry.
Challenges Faced by Justmylook
When Justmylook decided to migrate to Shopify, it faced a key challenge: its promotional strategy. Their strategy included over 300 active promotions running simultaneously, which could not be replicated natively within the platform.
Their previous system allowed them to manage a wide variety of discounts and personalized offers, but Shopify alone does not have the necessary tools to support such a comprehensive promotional layer.
Additionally, they needed a solution that would allow them to manage complex promotions without disrupting their daily operations or the customer experience. Shopify's limitations posed a risk to their strategy, as promotions were essential for their conversion rate and customer retention.
Solution with Planet
Justmylook employs a promotional strategy based on discount campaigns, gift-with-purchase offers, and volume discounts, with 90% of its promotions running for a limited time.
To overcome this challenge, Justmylook integrated Planet into its strategy, making it the key tool for managing its entire promotional layer. Unlike other solutions that only cover specific promotions, Planet has enabled them to maintain their promotional strategy comprehensively within a single tool, ensuring automation, flexibility, and consistency in the shopping experience.
How Justmylook Manages Its Promotions with Planet
Most of their promotions are limited-time price discounts, which help drive quick purchases and create a sense of urgency. With Planet, they can easily activate and deactivate these promotions, ensuring that the customer sees the discounted price throughout the entire website.
The rest include various promotions that encourage customers to buy more products to receive a discount or a gift.
Currently, the following promotions stand out:
- Free gifts, offering gift products when a minimum purchase is reached. Many beauty brands use this strategy to encourage consumers to try new products or reinforce their loyalty to the brand.
- Descuentos por volumen, offering discounts when purchasing more units of a brand or the same product.
Without a specialized tool, their ability to apply and combine discounts was limited, and managing them manually would have created an additional operational burden. Therefore, they needed to ensure that Planet would provide flexibility and efficiency without complications.
Promotional Communication on Their Website
For Justmylook, customers must see the available promotions. To achieve this, they have incorporated various visual elements into their website, which we have helped tailor to their branding:
- Promotional banners, visible across the entire store.
- Badges and labels on products, highlighting active discounts.
- Specific labels for coupons, ensuring customers know which discount code they can apply at checkout.
Thanks to Planet, Justmylook has been able to maintain its promotional strategy without restrictions on Shopify, ensuring that all offers are visible to customers and optimizing campaign management without additional effort.
Results Achieved
Justmylook successfully implemented its promotional strategy on Shopify without losing effectiveness, generating 29.45% of its total sales through Planet.
Having all store promotions managed within a single app allowed them to run over 300 promotions simultaneously, ensuring discounts and offers were applied seamlessly while reducing the workload for their team.
By default, Shopify did not support the promotional structure they had on their previous platform, posing a challenge to their sales strategy.
With Planet, they were able to configure and automate their promotions within a single platform effortlessly, ensuring all offers worked efficiently:
- Greater efficiency in promotion management, reducing manual workload and work hours.
- Increased conversion rate and average order value thanks to their promotional strategy.
- Seamless shopping experience, with promotions applied automatically in the cart and checkout process.
Justmylook is a prime example of how brands that rely on complex promotions can overcome Shopify’s native limitations. A similar case, where pricing and promotional strategies were optimized, is that of Snuggle Bugz. If you're interested in learning more about how another eCommerce optimized its strategy, you can read more about this case here.
For this reason, leveraging a specialized promotional solution like Planet is essential for improving campaign management and optimizing the customer shopping experience.