Want to increase your average order value and adapt your promotions to each market without complications? With Planet, you can do it just like Jimmy Lion, the Spanish brand that has turned socks into a global fashion accessory.
What is Jimmy Lion?
Jimmy Lion is a Spanish premium sock brand founded in 2012. Known for its creative designs and collaborations with global artists and brands, it now sells in over 50 countries, both online and in physical stores. Their proposition combines fashion, comfort, and a strong creative component, transforming an everyday accessory into a piece with its own identity.
Challenges
Jimmy Lion faced several challenges in their Shopify store:
- Boosting average order value by offering clear incentives to customers.
- Informing shipping conditions based on the market, since free shipping thresholds don’t always match by country.
- Adding upsells in the side cart in a way that was consistent with their premium brand experience.
Solution with Planet
With Planet, Jimmy Lion addressed these challenges in a simple and centralized way:
- Volume discounts: they activated a quantity selector with three tiers —1 pair with no discount, 3 pairs with a 10% discount, and 5 pairs with a 15% discount— combined with a banner highlighting the promotion. This encourages customers to buy more in a single order, helping to increase AOV while offering clear benefits.
- Customized carts by market: they implemented different carts depending on the market, allowing them to display the correct shipping conditions in each case. This not only reduces friction but also strengthens Jimmy Lion’s ability to globalize the brand.
- Upsells in the side cart: they configured additional products directly in the side cart, naturally integrated into the shopping experience and driving measurable results.
Ready to increase your sales like Jimmy Lion? Install Planet on Shopify and start scaling your promotions today.
Results
With Planet, Jimmy Lion has achieved:
- An increase in average order value through volume discounts.
- Clear and market-specific communication of shipping conditions, supporting the brand’s global expansion.
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High-performing upsells:
- 10% of orders include an upsell.
- Orders with an upsell show a +20% increase in AOV.
Planet has become a strategic partner for Jimmy Lion’s global growth, combining creativity and technology in their eCommerce.