Selling wholesale through an online store is increasingly common. The B2B (business-to-business) model requires specific tools to meet buyer expectations: volume-based pricing, exclusive conditions, and a simple yet professional shopping experience.
However, Shopify is originally designed for B2C, which complicates price management for B2B customers (volume discounts, product-level discounts, etc.).
That’s where Planet’s Cart Product Discount comes in a feature designed to offer visible, segmented discounts only to the right customers, without duplicating catalogs or altering the product’s base price.
If you want to better understand how this tool works and why it's perfect for situations like this, don’t miss the article: Want to launch a promotion without altering your catalog? This is the most elegant way to do it.
Want to optimize your B2B channel and enhance the buying experience for your professional customers?
Activate Planet in your Shopify store and start creating exclusive discounts that make a difference, hassle-free.
Why the B2B channel needs adapted pricing
B2B stores operate differently from B2C. Here are a few key differences:
- Order volume: Average order value is higher, with large and frequent purchases.
- Negotiation: B2B clients expect special prices or personalized discounts.
- Long-term relationships: Rather than impulse buyers, they’re business partners who value stability and professionalism.
Showing discounted prices to everyone isn’t ideal, but the real issue in B2B is often the opposite: not showing discounts clearly to the clients who deserve them. Many B2B stores apply special conditions “in the background,” leaving professional customers seeing the same base price as everyone else.
This makes it hard for them to recognize the added value your brand is offering, or they might even overlook the exclusive conditions they already have.
With Planet, you can fix this: display the discount only to the right customers, while keeping the base price unchanged for everyone else.
What is the cart product discount?
This feature lets you apply a discount to a product without changing its official price in Shopify. The discount is triggered and shown only in the cart, and it can be conditioned by multiple criteria, such as customer tags, location, or purchase history.
How is this different from a normal price discount?
- It doesn’t change the base product price.
- It’s not visible to the general public unless conditions are met.
- It supports advanced segmentation.
Step-by-Step: How to use it for B2B customers with Planet
With Planet, you can configure cart product discounts specifically for wholesale or professional customers. Here’s how:
1. Create a condition for your B2B group
In Shopify, assign a custom tag to B2B clients (e.g., wholesale, distributor, b2b). Planet can read these tags and apply specific conditions just for them.
2. Set up the discount in Planet
Create a “Cart Product Discount” promo. Choose:
- The products are eligible for the discount.
- The type of discount (percentage or fixed amount).
- The condition to apply it only to customers with the
b2btag, for example.
3. Activate the widget (optional)
Display a widget on the product page that shows the savings and a message like:
“Exclusive pricing for B2B clients”
This gives visibility to the offer without showing reduced prices to all visitors.
4. Keep the base price intact
Thanks to Planet, the official product price remains untouched, which avoids:
- Mismatches in Google Shopping feeds or marketplaces.
- Confusion across your other sales channels.
- Poor experiences for customers who shouldn’t see the discount.
Benefits of this approach for your B2B strategy
- Clean price management: No need to duplicate products, hide variants, or change base prices.
- Personalized, professional experience: B2B clients see they have special conditions, reinforcing the business relationship.
- More control, fewer errors: Advanced segmentation prevents discounts from being shown to the wrong customers.
- Supports your brand strategy: Maintain your premium B2C branding while offering exclusive terms to professional buyers.
The Cart Product Discount is a powerful tool to tailor your promotional strategy for B2B, without the hassle.
With Planet, you can offer personalized conditions, maintain your official pricing, and enhance the shopping experience for your B2B clients.
Ready to sell better and smarter to your B2B customers?
Activate Planet on your Shopify store and start creating exclusive discounts for your best clients without touching your catalog.