About GOI
Born and grown in 2019 in Barcelona, GOI, Jessica Goicoechea's brand, stands for clothes that empower.
Although the brand has its roots in Barcelona, GOI has successfully expanded its presence globally through its eCommerce, which offers international shipping. Additionally, its ethically produced clothing is made in Spain, reinforcing its commitment to sustainability and responsible fashion. GOI’s online store not only offers high-quality apparel but also promotes a lifestyle that values authenticity, empowerment, and confidence.
Currently, in addition to managing the eCommerce, they have a Showroom in Barcelona, a space that reflects the essence of GOI, where customers can approach the brand and pick up their orders.
The brand has a strong online presence, since its founder, Jessica Goicoechea, who frequently shares content from the brand, has almost 2 million followers on Instagram, in addition to the more than 200 thousand followers of the brand. The brand also stands out for its collaborations with important influencers and celebrities from around the world.
The Challenge: Efficient Management of Promotions and Pricing
GOI is a fashion brand that is constantly being renewed with the launch of new products.
In order to keep its commitment to its customers and have the possibility of putting on sale new collections with renovated designs, it is necessary to leave behind the stock of previous seasons.
For this, the automation and management of your promotions in an efficient way is essential. Creating sale campaigns for different products and variants in a few minutes, scheduling your promotions for brief periods of time, and automatic price changes... are some of the key points for optimal management of your promotions.
An effectively developed promotions strategy allows the brand to both increase its sales and profits, and to free up the workload involved in carrying out promotions and price changes manually when you have many products in your catalog.
Solution: Automating Promotions with Planet
In order to liquidate clothes from past seasons, GOI employs the strategy of price discounts, which it uses occasionally on its website through Flash Sales.
GOI puts on sale part of its catalog, with discounts of up to 50% of the original price of the product, offering very attractive prices for products from previous seasons.
Thanks to this strategy, the brand can easily create personalized discounts and manage promotions, filtering products by collections, tags, stock, and other criteria. This enables promotions to be activated quickly, with the discounted products updated instantly on the product pages.
GOI also uses the platform to organize and schedule Flash Sales, creating limited-time promotions that generate a sense of urgency among customers. This strategy has helped the brand remain competitive in a saturated market, especially during high-demand seasons such as Black Friday or the summer sales.
Results
With Planet's help, GOI has been able to increase its sales by more than 15% through unique promotions for its customers.
By creating different promotions with Planet, GOI chooses which type of discount is the most appropriate for each product, filtering by collections, tags, stock and much more. In addition, thanks to the discount metrics included in the platform, it is possible to track the effectiveness of each promotion, measuring sales and profits.
In the fashion industry, where competition is fierce and customers are very loyal to their favorite brands, GOI remains a leader in design and innovation. Thanks to its collaboration with Planet, GOI has managed to maintain its competitive edge by ensuring its promotions are visible, attractive, and profitable. This approach has allowed the brand to continue growing, meeting its customers' expectations and improving its business profitability.
GOI’s ability to quickly adapt to market trends and offer products at attractive prices demonstrates how automating promotions not only simplifies inventory management but also acts as a key driver for the success of a fashion brand in constant evolution.