About Giants: eSports Club and Exclusive Merchandising
Founded in 2008 in Malaga, Giants is an eSports club. Along with its competitive success, the club has launched an official eCommerce platform, where fans can purchase exclusive merchandise, including sports equipment and accessories.
In addition to these offerings, the club has established collaborations with renowned sports brands like Nike, creating limited-edition collections that generate significant interest and excitement within the gaming and sports communities alike.
The brand is not only known in Spain but also internationally. The club’s online store supports both national and international shipments, allowing eSports enthusiasts around the world to own exclusive Giants gear. The physical store in Malaga also acts as the club's headquarters, offering a direct connection to fans and customers.
The Challenge: Managing Promotions and Seasonal Product Rotation
The rotation of products according to the season and different collaborations is one of the main headaches for Giants, since it has numerous references that make it difficult to manage its prices and promotions.
In their product catalog, we can see that the club uses the price discount strategy, on individual products to offer its customers competitive prices and to promote the sale of last units of specific products.
In addition, Giants offers special promotions to its customers such as Flash Sales during important periods such as Black Friday, helping the brand attract more customers during periods of high demand.
In this case, discount management is complex, due to the different promotions depending on the different products and collections. When you run promotions in your store at specific times, scheduling them is essential to have your store prepared in advance and avoid last-minute mistakes.
Solution
Planet has streamlined the management of price discounts. With just a few clicks, the club can easily adjust prices and schedule promotions to activate and deactivate automatically.
One of the most valuable features for the club has been Planet’s bulk pricing functionality. With hundreds of product references in its catalog, Planet allows for mass price changes to be made in minutes, saving valuable time and reducing the risk of errors. Filters like collection, tag, and stock ensure promotions target specific product groups and collections, further enhancing the relevance and impact of their offers.
Another important aspect of Planet’s solution is the ability to manage all promotions from a single platform, regardless of product category. This centralized control makes it easier to plan promotions for specific timeframes, ensuring that the right products are highlighted at the right moments. Whether it's clearing out older stock or promoting newly launched designs, Planet’s solution enables a smooth, efficient process.
Results: Increased Sales and Customer Loyalty
Planet has helped generate 7% of Giants' sales through price discounts.
By offering promotions and limited-time discounts, the club has not only increased sales but also created a sense of urgency among customers, encouraging quicker purchase decisions.
The ability to run promotions on individual products, collections, or entire categories has allowed Giants to maintain a fresh, updated inventory while promoting older stock. This system supports the club in regularly launching new seasonal collections and exclusive sports merchandise, which is key to maintaining its competitive edge.
In addition to the Flash Sales and seasonal promotions, Giants' eCommerce also features a section for "Last Units" of products with attractive discounts. This section targets customers looking for single sizes or leftover stock, making it easier to clear out unsold items from previous seasons or collaborations. This strategy not only helps in inventory management but also contributes to customer loyalty, as fans are encouraged to return to the store for exclusive offers, boosting both traffic and repeat sales.
With Planet’s tools for bulk pricing changes, discount management, and promotion scheduling, Giants has become more agile in adapting to market trends, ensuring their eCommerce platform remains fresh and appealing to customers year-round.