The Free Gift promotion is a powerful strategy in eCommerce to incentivize purchases and enhance customer loyalty. It not only encourages higher spending but also improves the shopping experience by offering customers a complimentary product with their order.

In this article, we'll show you how to easily set up a Free Gift promotion on Shopify with Planet.

1. Create a promotion

The first step to creating a discount is to add a new promotion. To do this, go to the promotions page and click on "Add Promotion".

A pop-up will appear with the different available promotions. In this case, to create a free gift, you should select the "Automatic Free Gift" preset.

2. Set up your promotion

1. Select the products to buy

To create a promotion using any of the available presets, you need to choose the products to which the promotion will apply. There are three ways to select the products:

1. Individual products

Manually select the products by clicking the checkbox located to the left of each row in the table. You can filter the products to find them more easily, but keep in mind that in manual mode, you must select the ones you want to include. Filtering the products does not select them automatically.

For automatic selection, it is recommended to use the second option: Advanced Filters.

2. Advanced filters

The second option for selecting products is through a filter. For example, if you want to select products with a specific tag and/or that are in a particular collection, you just need to add that condition, and all resulting products will automatically be affected. If the tags or products in a collection change, the promotion will update to reflect those changes.

Additionally, you can add a stock filter as a condition, which allows you to automatically add or remove products from the promotion based on stock levels (e.g., stock > 20).

3. Entire store

As a final option, you can select the entire store, which will allow you to apply the actions to all current and new products you create. The promotion will automatically update and detect them.

2. Select the products to get

Once the products to buy are selected, choose one product to obtain, and you can change the number of free units to get.

Regarding the discount details we find: 

• Cart and checkout label: Choose the text that will be displayed once the discount is applied to the cart and on the checkout screen.
• Combinations: This option allows you to decide whether to combine this discount with other orders, product,s and/or shipping discounts.

Optionally, you can add and customize a banner on your product page to display the discount on your products and variants.

3. Schedule the Promotion

When you create the promotion, the creation date will be set as the default start date. You can edit the start date and time as shown below.

 

 

Offering Free Gifts in your store is a powerful strategy to boost conversions, build customer loyalty, and stand out from the competition. Gifts encourage shoppers to complete their purchases, increase cart value, and create a more engaging shopping experience.

In Shopify, adding free gifts to your store is easy with our Planet app, allowing you to set up and customize these promotions in just a few clicks. Take advantage of this tool to surprise your customers and boost your sales!