The BFCM 2025 Strategy Report delivers a clear message: this year, success won’t be defined by the deepest discount, but by the best shopping experience inside your Shopify store.
Shoppers are prioritizing convenience, personalization, and trust, and brands that translate these priorities into well-designed promotions will capture more sales and build stronger customer relationships.
Planet, the Shopify promotions app, is the perfect partner to turn these trends into results.
Shopify as the Core of the Shopping Experience
More and more consumers prefer to buy in secure, brand-owned environments. Shopify has become the go-to platform for thousands of brands that want to control every aspect of their sales experience.
With Planet you can create promotions directly in your store, maintaining full control of your data and campaign execution.
Examples of use:
- Market-specific promotions: launch an offer exclusively for Canada or for a selected group of European countries—no product duplication required.
- Product bundles with special pricing: combine several products into a discounted pack, visible both on the product page and in the cart, without altering the base price.
Experience Matters More Than Discounts
The report highlights that elements such as BOPIS (buy online, pick up in store), wishlists, and personalized recommendations can influence conversions as much as aggressive price cuts.
Planet enables advanced promotion segmentation so every customer receives a relevant offer—by market, login status, customer tags, spending level, or even number of orders.
Examples of use:
- Free gift for repeat customers: reward shoppers who have placed more than two orders with a special product.
- Progressive volume discount: give 10% off when buying three units and 20% off when buying five.
These tactics strengthen perceived value without eroding margins.
A BFCM That Starts Early and Extends Beyond November
Sixty-six percent of consumers will begin shopping before October and will participate in several pre-holiday events such as Prime Day, Early Black Friday, and Small Business Saturday.
Planet allows you to schedule campaigns and combine rules to build a continuous strategy that covers the entire season.
Examples of use:
- October presale: offer early access exclusively to newsletter subscribers or VIP customers.
- Tiered promotion: start with 10% off during Early Black Friday, raise it to 20% on Black Friday, and finish with a 2-for-1 deal on Cyber Monday.
Capturing the Impulse Buy
Eighty-five percent of shoppers make unplanned purchases, even when sticking to a budget.
Planet provides several tools to capitalize on this behavior and increase average order value without resorting to heavy discounts.
Examples of use:
- Cart-side upsells: suggest complementary products right before checkout.
- BOGO (buy one, get one): set up a “2-for-1” offer displayed directly in the product page
- “Last chance” promotions: short-lived promotions visible only for a few hours to create urgency.
From One-Time Sale to Long-Term Loyalty
BFCM is not only a sales peak; it’s also a key opportunity to acquire and retain new customers.
Planet’s advanced conditions (number of orders, total spent, customer tags) let you run follow-up campaigns that turn November buyers into long-term customers.
Examples of use:
- Exclusive second-purchase discount for customers who placed their first order during BFCM.
- Cross-category promotions by tag to invite shoppers from one category to discover another in January.
Conclusion: Experience as a Competitive Edge
BFCM 2025 will be a turning point: the next big eCommerce battle will be won through superior shopping experiences inside Shopify stores.
Planet enables brands to lead this transformation with smart promotions that increase sales, protect margins, and build lasting customer relationships.