Do you have an eCommerce and you want to optimize your work? Then, continue reading because this will interest you.
In Spain, data show that this year eCommerce continues to grow, due to the fact that the frequency of online shopping by consumers is increasing every year. Statista (2022), in its report "Monthly frequency of online shopping in Spain in 2021", indicates that 86% of users buy at least once a month online, of which 36% buy on a weekly frequency.
What does this mean? On the one hand, the increase of online consumers provides a great opportunity for your eCommerce. And, on the other hand, competitors are also increasing, which can be a threat to your business.
In previous posts of our blog, we talked about the Dynamic pricing strategy, and the importance of its use, encouraging eCommerce to take advantage of tools like Planet in Shopify to automate their prices and save time.
However, in this article, we go further and show you other 3 tips to optimize your eCommerce in a very simple way, turning manual tasks into automated jobs that will save you time, which you can use for other tasks, ready?
1. Create a segmented mailing list
One of the most effective ways to optimize communication with your customers is by segmenting your mailing list. This strategy allows you to classify your audience based on their interests, shopping behavior, and demographics. By understanding your customers' preferences, you can send more personalized and relevant communications, which will likely result in higher engagement and conversions.
Segmentation can help you target specific groups with tailored promotions, product recommendations, and exclusive offers. For instance, you could create different segments for new customers, repeat buyers, or those who have abandoned their carts.
Email segmentation is a simple strategy for which multiple tools are available. And it can increase the email open rate by 203% according to data collected by the market research company Emarketer.
2. Automate your stock
On other occasions we have talked about the importance of automating prices, but it is also important to automate the stock of your business. You can do this automation through different tools that allow you to manage and update your available products easily.
There are many plugins specialized in these tasks on platforms like Shopify, which will allow you to update your inventory according to the frequency you choose and the needs of your business, both physical and online. In addition, it will help you know which products are the best sellers.
By automating your stock management, you can avoid human error, reduce the need for manual updates, and improve your customer experience by ensuring products are always available. This also helps you identify your best-selling products, optimize your stock levels, and plan for future orders more efficiently. In the long run, automated stock management helps keep your operations running smoothly and ensures customers can always find the products they want.
3. Recommend products to your customers
By studying the buying behavior of your customers, you can offer them recommended and featured products based on their preferences so that they repeat or make a purchase.
Personalized recommendations create a more engaging shopping experience and encourage customers to explore more products, resulting in higher sales. For example, you can set up a "related products" section on your product pages, or offer tailored discounts based on the customer’s purchase history.
This recommendation to buy your products can be done in a section of your own eCommerce or through email marketing, automatically sending your customers the most appropriate product catalog for them in case they have left your website without seeing this section.
Now that you know some simple but powerful tips to optimize your eCommerce store, it’s time to put them into practice! Automating tasks like email segmentation, stock management, and product recommendations can save you time, improve the customer experience, and ultimately increase sales.