What is The Brubaker?
The Brubaker is a Spanish menswear brand focused on sustainable fashion, minimalist design, local production, and direct-to-consumer sales. Since its inception, the brand has adopted a digital-first approach, enabling it to offer high-quality garments at competitive prices.
With a clear focus on operational efficiency and close, direct communication with their customer community, they uses flash sale promotions to boost conversions during strategic moments of the year. These short-term, high-impact campaigns are a key tool to activate demand and create a sense of urgency among their buyers.
Thanks to Planet, they’ve been able to automate these campaigns and manage them from a single place without compromising the user experience.
If you’d like to learn how other brands are using Planet to improve their promotions, check out our success stories section.
And if you’re ready to launch promotions that truly impact your sales, install Planet today and start automating your promotional strategy.
Challenges
The Brubaker, committed to a direct and dynamic sales strategy, faced several obstacles when launching flash promotions on their Shopify store:
- Limited flexibility for short-term campaigns: Time-limited promotions required manual changes and coordination among different teams, complicating their activation at key moments.
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Taking care with promotional price presentation: The Brubaker aimed for discounted prices to maintain a clean, consistent aesthetic aligned with their brand identity. Avoiding unnecessary decimals or awkward figures was key to preserving the perceived quality of the brand and building customer trust during promotional campaigns.
- Lack of a unified system to manage promotions: The absence of a central system to manage all promotional campaigns led to scattered operations, making it difficult to have visibility over which campaigns were active, for how long, or on which specific products, increasing the risk of errors or inconsistencies.
The Planet solution
To overcome these challenges, The Brubaker integrated Planet into their Shopify store as the central tool for launching and managing flash sales efficiently.
Automated and scheduled promotions
With Planet, the team can set start and end times for campaigns, allowing them to plan flash sales without manual involvement. This gives them the agility to act quickly on commercial opportunities with zero technical hassle.
Automatic rounding of promotional prices
Thanks to Planet’s rounding feature, discounted prices are automatically adjusted to display clear and attractive figures. This ensures a more polished presentation, aligned with the brand’s image, and removes potential friction in how customers perceive the price.
Centralized management in one dashboard
Planet brings all promotional logic into a single interface. From there, The Brubaker team can easily create, duplicate, schedule, and monitor campaigns, saving time and reducing errors.
Results
Implementing Planet has helped The Brubaker achieve:
- Higher conversions during flash sales: The combination of visible discounts and time-limited urgency has significantly increased conversion rates. Customers instantly understand the offer and are more likely to act quickly.
- Greater operational agility: The team can now launch campaigns in minutes, supporting a dynamic commercial strategy and fast reactions to market opportunities.
- Improved strategic focus: With fewer manual tasks and more independence, they can focus on creating smarter, brand-aligned promotions, planning, and executing with precision.
Thanks to Planet, The Brubaker can now run flash sales with greater speed, accuracy, and professionalism, aligning their campaigns with the fast-paced nature of these types of promotions. Urgent discounts can be activated without technical friction, while the shopping experience remains smooth and consistent.
Want to implement a similar strategy in your Shopify store?
Install Planet and discover how to take your promotions to the next level without the complications.