What is Hifas da Terra?
Hifas da Terra is a biotech company specializing in nutraceutical products derived from medicinal mushrooms. Their online store is focused on the B2B channel, with a solid network of professional clients in several countries, including pharmacies, clinics, and specialized distributors.
To adapt to the needs of the B2B environment, they work with different customer levels, country-specific pricing, and an advanced pricing system that defines commercial conditions for each type of buyer.
When they decided to migrate their store to Shopify, they relied on the agency Upango, a technology partner that helped them rethink their tool stack and promotion workflows. One of the key priorities was being able to manage discounts dynamically, without losing control over existing conditions.
If you're interested in seeing how other brands manage their promotions on Shopify, you can visit our success stories blog.
With Planet, you can apply additional discounts on top of existing pricing tiers, customize promotions by country and customer type, and adapt to the complexity of the B2B channel without losing control.
Start with Planet and create commercial conditions as precise as your clients need.
Challenges
Before implementing Planet, Hifas da Terra faced several common challenges in highly segmented B2B environments:
1. Applying additional discounts to already personalized pricing
Their clients already had custom pricing based on previous agreements. But the company needed to apply temporary promotional discounts on top of those rates, without changing base prices or complicating management. They lacked a tool that allowed them to add this kind of benefit in a punctual and controlled way.
2. Managing different customers by country
They needed a solution that would enable them to apply different promotions based on the country and customer type (e.g., distributor, pharmacy). All customers had tags defining their category, but they couldn’t find a tool that made it easy to segment promotions by those tags.
3. Applying volume discounts with mix-and-match products
One of Hifas da Terra’s key needs was to offer volume discounts without limiting them to a single product, allowing the customer to mix different items within the same promotion. For example, buy 5 units across several types of supplements and get a reduced price.
The Solution with Planet
With Planet, Hifas da Terra was able to implement a fully B2B-adapted promotional strategy: flexible, segmented, and 100% integrated into Shopify.
Unit discounts without altering pricing tiers
Thanks to Planet’s conditional logic, they can now apply additional discounts on specific products only for certain clients, keeping base prices intact. This allows them to launch special promotions without altering their pricing policy or affecting all buyers indiscriminately.
Segmentation by client and country
Planet allows them to use customer tags as conditions for activating promotions. This enables setups like “10% extra for French distributors” or “exclusive discount for pharmacies in Spain.”
Flexible volume promotions
With Planet, they’ve set up “buy 5 units among these products and get a discount” style promotions, allowing for more realistic mix & match logic that suits their B2B model. This functionality has made it easier for clients to build larger, tailored orders without disrupting pricing structures or complicating the buying process.
Everything is managed from a single panel in Planet, with full visibility into which promotions are active, for which customers, and how they behave at checkout.
Results
Since implementing Planet, Hifas da Terra has successfully adapted their promotional strategy to the complexity of the B2B channel, with very positive results:
- Truly personalized promotions based on customer type and country, without altering base prices.
- Increased average order value, thanks to combined volume promotions and cross-sell strategies.
- Greater operational efficiency by centralizing promotion management in a single panel.
- Better buying experience: clearer, more professional, and aligned with B2B logic.
The experience of Hifas da Terra shows that even in complex environments like B2B, it’s possible to manage advanced promotions on Shopify without losing control or sacrificing margins.
If you also need to apply discounts by country, customer type, or combined product volume, Planet can help you do it efficiently and accurately.
Ready to offer smarter commercial conditions?
Start using Planet today and tailor your promotions to each customer type without complications.