What is Swaggle?
Swaggle is an Australian store specializing in dog accessories, including harnesses, leashes, and collars. Their mission is to offer functional, well-designed products tailored for discerning pet owners.
With a strategy focused on user experience, they run temporary promotions that encourage cross-selling without sacrificing clarity or visual appeal.
One of their most effective tactics has been the use of bundles configured with Planet, combined with a carefully crafted visual experience that accompanies the promotion from browsing to checkout.
If you’re interested in seeing how other brands are optimizing their promotions in Shopify, check out our success stories section.
And if you're ready to take your campaigns to the next level, install Planet today and start creating promotions that truly work.
The challenge
Swaggle wanted to launch temporary bundle promotions to encourage the joint purchase of products without disrupting site navigation or relying on complicated discount codes.
They also aimed to maintain their clean and refined aesthetic, avoiding cluttered pages or aggressive promotional messages.
They needed a tool that would allow them to launch bundles easily and automatically, without compromising the user experience or adding unnecessary steps at checkout.
The solution with Planet
To implement temporary bundle promotions efficiently, Swaggle chose Planet as its tool to manage discounts on its Shopify store.
With Planet, they were able to configure automatic bundles, where the promotion is applied directly in the cart when the customer adds the eligible products.
This setup encourages combined purchases without creating friction in the shopping experience.
Thanks to this functionality, they launched clear, effective, and fully automated bundle campaigns, perfectly aligned with their commercial goals and operational simplicity.
A visual experience that supports the promotion
Setting up a discount is just part of the work. For a promotion to succeed, it must be communicated: the customer needs to understand what’s being offered, why it matters, and how to benefit from it effortlessly. Swaggle has successfully embraced this approach.
Their strategy includes:
- Prominent promotional banners directing users to specific collections featuring the bundled products.
- Visual reminders in the cart, where the benefit of the bundle is reiterated through a banner.
- Design aligned with brand identity, reinforcing customer trust throughout the entire process.
While Planet manages the logic behind discounts, how they are presented to the customer is entirely flexible. A good promotion needs to be visible, clear, and consistent with your store’s style.
If Swaggle’s approach inspires you, you can implement it in your store with help from your design team or by using our technical support. We’ll help you align your visual strategy with your active promotions to maximize impact.
Results
By implementing temporary bundles with Planet, Swaggle achieved clear benefits in both commercial metrics and customer experience:
- Increased average order value: By promoting the joint purchase of related products, customers were more inclined to complete product sets and add more items to their cart, significantly boosting ticket size.
- Consistent and frictionless shopping experience: Although Planet handles the technical setup, Swaggle enhanced the experience with well-integrated visual elements like banners and dedicated collections. This reinforced the promotional message without cluttering the interface or disrupting navigation.
- Agile and flexible campaign management: With Planet, they can activate, adjust, or pause bundles depending on the season or business needs. This gives them the freedom to launch relevant promotions quickly and with full control.
This case shows the power of combining effective promotions with a polished visual experience in Shopify.
Would you like to replicate this strategy in your store?
Activate Planet on your Shopify store and start building bundle promotions like Swaggle. Automate your discounts, enhance your shopping experience, and make your campaigns work for you.
Install Planet and transform your promotional strategy today.