What is Savile Row Co?
Savile Row is one of the most renowned British brands in men’s fashion, with over 85 years of history and a solid reputation in classic tailoring. Its online store, built on Shopify, is the natural evolution of a brand that has successfully embraced the digital world without losing its essence: quality, elegance, and exceptional attention to detail.
The catalog includes shirts, suits, trousers, and accessories with a distinctly British touch, aimed at a discerning audience that values both tradition and comfort. Although the brand began as a made-to-measure tailoring specialist, today it blends that heritage with a global digital strategy, reaching new markets and customer profiles.
As we’ve seen in other success stories like Bassol Optic or Gloss&Raffles, each store faces different challenges depending on its business model and priorities. In the case of Savile Row, the challenge was to adapt its promotional strategy to a complex international context, where each market has different commercial conditions, without losing control or brand consistency.
With Planet, you can segment your promotions by country, offer type, and message, adapting the shopping experience without altering base prices or relying on external apps.
Get started with Planet and show the perfect promotion to each market.
Challenges they faced
With a Shopify store serving multiple international markets, Savile Row needed an efficient way to adapt their promotions to each region’s specifics, without wasting time or risking operational errors.
Some of their main goals included:
- Showing fixed-price bundles with promo codes only in selected markets (e.g., fixed-price t-shirt offers with coupons, visible only outside the EU and USA)
- Applying discounts without additional widgets or visual blocks, since their theme already displayed the offers visually, they only needed the discount to apply correctly in the cart
- Running campaigns with no end date, keeping promotions live indefinitely while maintaining the ability to adjust them by market at any time
- Segmenting promotions by country or region, so each customer sees only the applicable offers based on their location
Shopify alone didn’t offer the tools to manage this combination of advanced promotions and market-based segmentation. The brand needed a solution that gave them full control over what was shown, to whom, and in what context, without compromising the store’s design or relying on manual integrations.
The Planet solution
To implement their promotion strategy precisely and without technical headaches, Savile Row chose Planet as their primary promotions platform on Shopify.
They currently manage their strategy using three core promotional blocks:
Full market segmentation
All active promotions are conditioned by the market, meaning each customer only sees offers that apply based on their country or region. This is handled directly in Planet, with no need to duplicate campaigns across regions.
Benefit:
This enables a global strategy with local personalization, adjusting prices and conditions by market without compromising internal clarity or control.
Market-specific bundles with promo code
Savile Row offers promo code-based t-shirt deals that are only valid outside the EU and USA. With Planet, they can restrict usage of these coupons to specific markets, ensuring only eligible customers see and apply them.
Benefit:
They segment promotions precisely, without traffic redirection or confusing messaging. This reinforces control and professionalism in key strategic markets.
Fixed-price product bundles
Savile Row features bundled offers directly on product pages, displaying sets (e.g., two ties for a fixed price) with no additional user action needed.
Benefit:
They highlight the offer visually from the start, increasing order value while keeping the browsing and checkout experience smooth and intuitive.
Results achieved
Since implementing Planet, Savile Row has adapted its promotional strategy to global markets, without sacrificing clarity or control. Thanks to market segmentation, coupon logic, and frictionless bundle pricing, they’ve boosted conversions while preserving a premium brand experience.
Currently, 15% of their total revenue comes from promotions managed via Planet, a significant figure for a premium brand that avoids broad discounting and focuses on targeted campaigns.
Key benefits
- Promotions adapt to the market, not the other way around: Customers only see offers relevant to their region, improving clarity and avoiding confusion.
- Better conversion on key products: Coupon-driven t-shirt deals help move high-rotation products without affecting other ranges.
- Frictionless bundles without dev dependency: Packs are built into the product design, applied automatically, and communicated clearly.
- Total control, no tech burden: Campaigns are created, segmented, and managed from a single panel, with no need for additional apps or custom development.
The Savile Row case shows that a strong promotional strategy doesn't require technical complexity, just the right tool that adapts to your business needs.
With Planet, they’ve maintained a consistent global experience, boosted performance per market, and scaled without operational friction.
Want to grow your sales without growing your workload? With Planet, every promotion reaches the right customer, in the right market, at exactly the right moment.