What is Seena Owell?
Seena Owell is an online store specializing in professional products for beauty salons, aesthetic centers, and technicians working with eyelash extensions, brows, and manicures. Their catalog includes everything from disposable materials and tools to technical cosmetics, offering a comprehensive solution for industry professionals.
With a clear B2B focus, Seena Owell combines a strong brand and product strategy with an operational setup tailored for frequent, high-volume, and reliable purchasing.
The store runs on Shopify and is optimized for professional customers who need to restock regularly and fast.
As in other success stories featured on our blog, the Seena Owell team faced a specific challenge: combining exclusive promotions and flash sales in a segmented way, without complicating operations or overwhelming their professional customers.
With Planet, you can launch promotions targeted at distributors or VIP clients, schedule time-limited discounts, and display only what each customer needs to see.
Get started with Planet and automate your B2B campaigns without losing control.
Challenges they faced
As a store exclusively serving beauty professionals, Seena Owell needed a clear and efficient way to manage two very different types of promotions:
- Evergreen discounts for distributors and VIP clients
- Limited-time flash sales to drive engagement or quickly clear stock
The goal was to maintain a stable promotional strategy for their top customers without sacrificing the flexibility to launch timely campaigns when needed.
Shopify doesn’t natively support combining and displaying these two promotional layers. Specifically, Seena Owell needed to:
- Enable exclusive discounts for specific customer profiles (VIPs, distributors) without making them public
- Manage flash sales quickly, with defined promotions and clear start/end dates
- Communicate both types of promotions during the shopping experience, without relying on external banners or manual coupon codes
- Avoid duplicating products or prices to reflect different conditions for different customer types
The Planet solution
To solve these promotional needs, Seena Owell chose Planet as their unified platform, which allows them to manage both long-term and time-sensitive campaigns from a single dashboard.
With Planet, they now combine two key strategies:
Evergreen discounts for distributors and VIP clients
Through Planet, Seena Owell sets specific promotions that grant exclusive discounts to selected customer segments, such as verified professionals or distributors. These discounts are not publicly visible and are only applied at checkout, keeping original product prices intact in the store while delivering the benefit discreetly during the purchasing process.
Benefit:
This allows Seena Owell to reward top clients with stable, personalized benefits, without showing reduced prices publicly or relying on coupon codes. Professionals see their savings right when they're validating their purchase, seamlessly and effectively.
Scheduled flash sales
For more aggressive, seasonal campaigns, they use Planet’s promotion scheduling feature to automatically launch and deactivate temporary discounts with precise conditions: by collection, value, product, or date.
Benefit:
They can run timely promotional campaigns (sales, clearances, launches…) without manual intervention and without disrupting other active rules.
By combining these two approaches, Seena Owell maintains a solid, segmented promotional base all year round, tailored to their B2B channel, while reinforcing it with limited-time actions that generate sales spikes when needed, all without extra apps or friction.
Results achieved
Since implementing Planet, Seena Owell has streamlined and professionalized its entire promotional management on Shopify, aligning it with the real demands of its B2B model, without sacrificing clarity or agility.
Around 30% of their total revenue comes from active promotions managed with Planet, confirming the impact of blending permanent VIP discounts with more aggressive, time-limited campaigns.
Key benefits
- Unified promotion management: Run simultaneous evergreen and limited-time campaigns without conflict, from one dashboard.
- Real customer segmentation: VIP and distributor discounts are automatically applied without publicly exposing pricing conditions.
- More control and planning: Schedule promotions for key dates with no coding or manual adjustments.
- Clear experience for professionals: Each customer sees exactly what applies to them, no codes, no confusion, just smooth conversion, and a professional brand image.
The Seena Owell case proves that selling to professionals doesn’t have to be complicated.
With a smart strategy and the right tools, it’s entirely possible to combine long-term and dynamic campaigns without losing control or clarity.
Thanks to Planet, they can now reward their best clients, launch the right campaigns at the right time, and manage it all in one place, hassle-free.
Does your store also serve professionals or distributors? Start showing the right offer to the right customer, at the perfect time. With Planet, it’s easy.