What is Izas Outdoor?
Izas Outdoor is a Spanish brand specializing in technical clothing and accessories for mountain sports. With decades of experience in the outdoor sector, it has earned the trust of demanding athletes thanks to its commitment to quality, functionality, and design.
With its online store on Shopify, Izas Outdoor was seeking a more efficient way to manage promotional campaigns, particularly those involving discounts applied directly to product prices. Their goal was clear: offer attractive promotions without complicating daily operations or relying on manual price adjustments.
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Challenges
Izas Outdoor needed a solution that would enable them to easily apply discounts and run targeted promotions in their online store. In particular, they were looking to:
Launch temporary offers without hassle
They wanted to activate campaigns with visible product price discounts for limited periods (like seasonal sales), without having to manually edit each product page or disable the prices one by one after the campaign ended.
Apply more specific promotional rules
They needed a flexible way to define which products were included in each promotion, beyond static collections. The ability to work with tags or dynamic rules was key to scaling their campaigns.
Maintain a clear and professional brand image
Discounted prices needed to appear well-formatted, avoiding confusing decimals. Unclear pricing can harm customer trust and negatively affect the perceived value of the product.
The solution with Planet
To meet their promotional needs, Izas Outdoor implemented Planet in their Shopify store, enabling them to configure discounts easily and effectively:
Visible discounts on product pages
Thanks to Planet, discounts are automatically applied to the displayed price. This allows customers to see the benefit from the very beginning, the original price is crossed out, and the new discounted price is shown, enhancing the appeal of the offer and helping to speed up the purchase decision.
Tag-based segmentation
Using Shopify product tags, the team can easily categorize items by promotion. This greatly simplifies store operations, allowing promotional products to be displayed on the correct pages and making catalog management more efficient.
Automatic price rounding
Planet allows price rounding for discounted products, ensuring cleaner price displays (e.g., rounding to multiples of 5 or removing decimals). This enhances price perception without impacting profit margins.
Results
After implementing Planet in their Shopify store, Izas Outdoor saw a significant improvement in their ability to run promotional campaigns more efficiently, swiftly, and in line with their brand strategy:
- Increased commercial responsiveness: They can now plan and launch promotions much faster, allowing them to easily adapt to seasonal campaigns, demand spikes, or last-minute strategies without friction or technical delays.
- More organized, scalable campaigns: Thanks to tag-based configuration and a centralized control panel, the team can maintain operational clarity, replicate successful promotions, and avoid manual errors, even when running multiple campaigns simultaneously.
- Better brand perception during promotions: The use of price rounding has helped maintain a consistent and professional visual presentation. This not only boosts customer confidence but also improves user experience by avoiding awkward prices like “€12.87” during key sales events.
The case of Izas Outdoor shows how a brand with a technical and demanding catalog can run effective promotions in its Shopify store without compromising operational efficiency or brand consistency.
With Planet, they’ve been able to launch direct discounts in an organized, scalable, and goal-aligned way.
Do you also want to create automated, flexible, and well-presented promotions in your Shopify store?
Install Planet today and turn your promotional strategy into a competitive advantage.