What is Hero?
Hero is a well-known brand with a long-standing reputation, specializing in healthy food, organic products, and nutritional solutions for the whole family. Their online store is part of an omnichannel strategy aimed at strengthening their direct relationship with consumers while staying focused on a seamless brand experience.
With the help of Upango, their tech partner, Hero migrated their store to Shopify with a clear goal: offer personalized promotions by country, improve the checkout process, and deliver a clean, frictionless shopping experience. To achieve that, they needed a tool capable of combining advanced conditions with simple, fully integrated configurations. That’s where Planet came in.
Interested in more real-world use cases? Discover how other brands like Hero use Planet to grow their business from Shopify in our success stories blog.
Challenges
Before using Planet, Hero faced three specific challenges:
Setting up country-specific free gifts
Hero was committed to avoiding generic campaigns. They wanted to personalize incentives based on the customer’s country, offering different gifts to shoppers in Portugal and Spain.
But turning that plan into a functional campaign was more complicated than expected:
Shopify didn’t allow easy segmentation of promotions by country—let alone the ability to offer different free gifts per region. A simple need, with no simple solution.
Controlling the cart experience
The free gift was added to the cart as a product with a price of €0. This posed a risk: if customers could change the quantity, they could add multiple free units. For Hero, this not only impacted the promotion’s logic but also hurt the brand image.
That’s why they chose to disable the quantity buttons and the option to remove the gift, ensuring a smooth, coherent, and error-proof user experience.
Incentivizing without discounting
As a well-established brand, Hero didn’t want to get caught in the discount war. Their challenge was to raise the average order value without harming their positioning or margins. They sought a more natural, non-intrusive way for customers to feel that adding one more product “just made sense” without needing to shout it in bold letters.
The Solution with Planet
Country-specific free gifts
With Planet, Hero launched two separate gift-on-purchase promotions, one for Portugal, and one for Spain, managed from a single panel.
- In Portugal, the incentive is a backpack for orders over €40.
- In Spain, it’s a thermos with the same conditions.
All are fully centralized, with complete visibility.
A fully customized cart
Thanks to Planet’s flexible side cart, Hero was able to fine-tune its behavior:
- Quantity buttons are disabled to avoid confusion.
- The gift is added automatically and can’t be removed.
This not only prevents user errors, it reinforces the feeling of having received something valuable effortlessly, right when the threshold is met. All while preserving aesthetics and navigation flow.
Visual upsells
The integration with Shopify Search & Discovery allows Hero to show relevant product suggestions in a subtle but effective way. The result: more cross-sells, higher average order value, and a smooth shopping experience.
No pop-ups. No aggressive messaging. Just the right recommendation, at the right time.
Results
Since implementing Planet, Hero has completely transformed their promotional strategy without losing control or diluting their brand:
- Context-aware promotions, with different gifts by country, are all managed from a single configuration panel, with no technical complexity.
- Higher average order value, driven by a smart combination of free gifts and relevant cart suggestions, without resorting to aggressive discounts.
- A smoother, more professional cart experience, where every detail, from hidden quantity buttons to automated gift logic, strengthens brand perception.
- Improved operational efficiency, thanks to a centralized platform for managing promotions, conditions, and segments.
And you?
If you sell in multiple countries or run context-sensitive promotions, Planet gives you the flexibility to personalize everything, quickly and without losing control.
Start using Planet today and turn your cart into a competitive advantage.