GOI has redefined bold and empowering fashion. Born in Barcelona with a global presence, Jessica Goicoechea’s brand doesn’t just dress thousands of confident women; it has also evolved its commercial operations to keep up with the fast-paced fashion industry.
With Planet, you can launch segmented campaigns, combine different types of promotions, and activate tailored incentives based on customer behavior.
Get started with Planet and boost your sales with customized promotions.
GOI: Style, Personality, and Community
Founded in 2019, GOI represents much more than clothing; it’s a statement of empowerment, authenticity, and confidence. With ethical production in Spain and international shipping, the brand has grown from its Barcelona roots into a global label with a unique style.
In addition to a strong eCommerce presence, GOI has a physical showroom in Barcelona. This space reflects the brand’s essence and allows customers to immerse themselves in its world.
GOI maintains a powerful digital presence, driven by Jessica Goicoechea herself (with nearly 2 million followers on Instagram) and more than 200,000 followers on GOI’s official account. The brand’s strategy also stands out for frequent collaborations with influencers and international celebrities, amplifying each launch and reinforcing its positioning.
The Challenge: Running Promotions Without Losing Agility
GOI is a dynamic brand. Its value proposition is built around constant catalog renewal, offering fresh, on-trend collections. But this same dynamism brings operational challenges — specifically, efficiently managing each product’s lifecycle.
As a fashion brand with high product turnover, GOI needed a solution to several key challenges:
- Clear out older inventory to make room for new drops without overcrowding the store.
- Avoid generic or poorly timed promotions that could hurt brand positioning or profitability.
- Ensure timely execution of campaigns during key shopping periods (like Black Friday or seasonal sales) without relying on manual processes that are time-consuming and error-prone.
- Tailor discounts and messages to specific product types based on collections, stock levels, or profit margins.
All of this is without a dedicated technical team for promotions.
The Solution: Total Promotion Control with Planet
The answer was clear: implement a solution that combines automation, flexibility, and operational control. That’s where Planet comes in.
Since adopting Planet, GOI has completely transformed how it manages promotions, solving every critical point in its operations:
Smart Segmentation and Personalization
GOI can easily select which products to include in a promotion by filtering based on collections, tags, stock levels, or any other key criteria. This allows them to launch highly targeted campaigns aligned with their business goals — error-free.
Advanced Scheduling and Limited-Time Campaigns
One of Planet’s most powerful features for GOI has been the ability to schedule promotions for specific dates or short time windows, enabling flawless execution of Flash Sales. These campaigns, offering up to 50% off, create urgency and mobilize their audience without sacrificing control.
Automatic Price Updates
Planet applies discounts directly to selected products and instantly updates pricing across the store, eliminating manual errors and ensuring consistency between the backend and front end.
Integrated Metrics for Ongoing Optimization
Thanks to built-in analytics, GOI can measure the impact of each promotion — from sales volume to overall profitability — helping them make fast, informed decisions.
Results
Since implementing Planet, GOI has seen a 15%+ increase in sales directly attributed to promotions designed and launched with the platform.
With Planet, GOI chooses the best discount type for each product, filtering by collections, tags, stock, and more. Plus, thanks to Planet’s discount analytics, they can track each campaign’s performance — measuring both revenue and profitability.
In the competitive fashion industry, where customers are loyal to their favorite brands, GOI continues to lead in design and innovation. Thanks to its partnership with Planet, the brand ensures that every promotion is visible, enticing, and profitable — a strategy that helps GOI grow, meet customer expectations and improve overall business performance.
GOI’s ability to adapt quickly to market trends and offer attractive pricing proves that automating promotions not only streamlines inventory management but is also a key factor for long-term success in fashion.
Want to Run Promotions Like GOI? With Planet, you can launch segmented, visually appealing, and high-performing campaigns — without any technical hassle.