What is Foley’s?
Foley’s is a fashion eCommerce store based in Mexico that combines trend-driven collections, affordable pricing, and constantly evolving promotional campaigns. Their catalog features clothing, footwear, and accessories for both men and women, with frequently updated collections and a strong focus on ongoing promotions.
The store runs on Shopify and stands out for its clear strategy: keeping the sales channel active at all times through continuous promotions (like a dedicated outlet section) and generating conversion spikes through well-timed flash sales.
As we’ve seen in other success stories shared on our blog, Foley’s proves that running an active promotional strategy doesn’t have to mean operational complexity. With the right tools, any eCommerce business can keep campaigns running year-round, smoothly and efficiently.
With Planet, you can schedule your campaigns, combine temporary discounts with permanent offers, and show each customer only what applies to them.
Try Planet and automate promotion management in your Shopify store.
Challenges they faced
With a strategy based on maintaining ongoing promotions like their outlet section and launching aggressive campaigns at key moments, Foley’s needed a platform that could help them coordinate everything without overloading the team or confusing customers.
Their main challenges were:
- Keeping the outlet campaign always up to date without manual intervention. The key was applying discounts automatically to products with certain tags or conditions so that adding or removing a product from the filter would update the promotion automatically.
- Launching temporary flash sales with clear start and end dates, without having to manually edit or disable promotions once they expired.
- Avoiding overlapping promotions, ensuring that each campaign worked independently without operational conflicts.
- Maintaining transparency for customers, showing only relevant discounts and applying them automatically.
Shopify, while a powerful eCommerce platform, lacked the flexibility to manage promotions with this level of precision. It didn’t offer advanced filtering to easily segment products, automation to prevent manual errors or tools to simplify day-to-day operations. That’s why Foley’s needed a solution that would allow them to organize their campaigns with more clarity, decide what applies and when, and keep everything under control without overloading their team.
The Planet solution
To efficiently manage both their ongoing outlet campaign and their periodic flash sales, Foley’s implemented Planet as their central promotions platform on Shopify.
Thanks to Planet, the team can coordinate their entire promotional strategy from a single dashboard, with clear campaigns, scheduled dates, and no need to manually update the catalog.
Key functionalities they use:
Ongoing Outlet Promotions
Foley’s always keeps a sale section active through their outlet. With Planet, they can:
- Automatically apply discounts to products with specific tags.
- If a product is added or removed from the tagged group, the promotion updates on its own.
- All of this is managed from one panel with complete visibility.
Benefit:
They can offer a consistent and well-structured promotional space year-round, with full control over which products are included and how the discount is displayed, with no technical intervention or operational errors.
Scheduled Flash Sales
For more aggressive, time-sensitive campaigns, they use Planet’s promotion scheduling feature, which allows them to:
- Set exact start and end dates for each campaign.
- Predefine which collections or tags should trigger the discounts.
- Combine flash sales with other active promotions without any conflict.
Benefits:
They can launch flash sales with precision and no friction, creating real urgency without disrupting other promotions.
Both strategies (outlet + flash sales) run concurrently thanks to Planet, which enables them to combine actions without interference, with full autonomy and visibility.
Results achieved
Since implementing Planet, Foley’s has been able to structure a promotional strategy that combines consistency and agility: a permanent outlet campaign that always provides value and tactical flash sales that drive conversion during key periods.
Thanks to tag-based automation and scheduled campaigns, they now manage both strategies from a single tool, with no friction or operational overload.
Today, nearly 40% of their total revenue comes from active promotions managed with Planet, showing the real impact of maintaining a well-structured and sustained promotional strategy.
Key benefits
- Unified and error-free campaign management: The team can run both long-term and short-term promotions from one app. Planet’s KPIs also allow them to attribute sales precisely, making data-driven decisions easy.
- Improved commercial planning: They can schedule campaigns in advance and ensure each one activates and deactivates automatically at the right time.
- Increased conversion without losing control: Flash sales create urgency without disrupting the outlet, maximizing both strategies’ performance.
- Operational efficiency and autonomy: Campaigns are launched in minutes, without needing help from the tech team.
Foley’s proves that a steady promotional strategy doesn’t have to conflict with aggressive campaigns. With Planet, they’ve built an efficient structure that delivers results every single day of the year.
Does your store need to combine ongoing and limited-time campaigns without the complexity? With Planet, you can manage everything from a single panel, no code, no errors and no extra apps.
Start today and take your promotional strategy to the next level.