El Paeller is a Valencian brand with a clear mission: to bring the traditional paella experience to any part of the world, while honoring its original flavor, ingredients, and ritual. From their kitchen in La Albufera, they cook over a wood fire and deliver ready-to-enjoy paellas that blend innovation with culinary tradition.
With a Shopify eCommerce store as their primary sales channel, El Paeller was seeking ways to scale their promotional strategy without compromising their brand identity or overloading their team with manual tasks. Together with Luis from the agency Vican, they designed a promotional approach to increase average order value, encourage more complete purchases, and enhance the user experience at key moments.
Thanks to Planet, they’ve been able to implement product bundles, volume discounts, gift-with-purchase offers, and a customized promotional cart, all from a single control panel. Although implementation is recent, the strategy is already laying the groundwork for stronger, more automated growth.
If you want to see how other brands are using Planet to scale their promotions without losing control, check out our success stories.
And if you’re ready to upgrade your promotional strategy on Shopify, install Planet and get started today.
Challenges
As a premium food brand with a direct-to-consumer online store, El Paeller faced several key challenges when planning its promotional strategy:
- Incentivizing larger purchases without devaluing the product: They aimed to increase average order value without relying on aggressive discounts that might harm the perception of quality. Subtle, brand-aligned incentives were needed to encourage more complete orders.
- Combining different types of promotions in one seamless shopping flow: From bundles to volume discounts and gifts with purchase, they wanted to create a rich promotional experience without overwhelming the customer or complicating internal operations.
- Maintaining a clear, brand-aligned user experience: All promotional elements had to match El Paeller’s visual identity: natural, thoughtful, and authentic. Avoiding intrusive or confusing messaging was essential to preserving brand trust and tone.
The solution with Planet
To overcome these challenges, El Paeller integrated Planet into their Shopify store, enabling them to develop a comprehensive promotional strategy that aligns with their brand identity.
Custom bundles to encourage more complete purchases
With Planet, El Paeller created specific bundles combining rice, broths, and paellas at special prices. The widget also allows customers to view alternatives and easily swap products within the bundle, keeping the shopping experience fluid, personalized, and aligned with individual preferences.
Volume discounts tailored by product
They activated progressive discounts based on quantity for each product. For example, customers can unlock a better price by purchasing 2, 4, or more units of the same item, boosting order size without compromising brand value.
Gift-with-purchase incentives based on cart value
El Paeller also introduced free gifts (like accessories or complementary ingredients) when customers surpass certain cart values. This mechanic encourages higher spend while reinforcing the brand’s focus on added value and thoughtful details.
A visual, transparent promotional cart
Planet’s cart experience displays all active benefits: applied discounts, unlocked gifts, and combined promotions. Customers understand the value they’re receiving without confusion before heading to checkout.
Expected results
Although the campaigns with Planet were only recently launched, El Paeller is already projecting a strong impact thanks to the comprehensive strategy designed in collaboration with Luis from the agency Vican. In the coming weeks, they expect to see:
- Increased average order value: The combination of bundles, volume discounts, and gifts with purchase is designed to encourage customers to buy more items or complementary products per order, raising average order value without resorting to deep, storewide discounts.
- Improved customer experience: With a promotional cart and clear visibility of all offers, customers see the value at every step, from product page to checkout. This transparency builds trust and encourages quicker, more confident buying decisions.
- Greater operational efficiency and commercial agility: With all promotional logic centralized in Planet, the team can launch, adjust, or pause campaigns in minutes, giving them the flexibility to respond quickly to market trends, seasonal pushes, or spontaneous opportunities.
El Paeller has taken a key step in optimizing its commercial strategy with bundles, volume discounts, gifts with purchase, and a promotional cart that enhances the customer journey.
All of this has been made possible thanks to Planet and the expert support of Luis from Vican, who led the implementation to ensure maximum value from each promotional tool.
Ready to serve up smarter, tastier promotions?
Get started with Planet today and create complete shopping experiences without compromising your identity or your margins.