What is Disfraces Jarana?
Disfraces Jarana is an eCommerce store specializing in costumes, accessories, and party decorations, with a strong presence during seasonal campaigns such as Halloween, Carnival, and Christmas. Their catalog is designed to cover all ages and occasions: from costumes for children and adults to group outfits, original themes, and complete packs to decorate any celebration.
In a sector where sales are concentrated in very specific times of the year, Disfraces Jarana has committed to a clear promotional strategy. How do they achieve this? By using upsell promotions, a simple, effective, and visual system that turns every visit into an opportunity for a higher-value order.
Their Shopify store is designed to be fast, visual, and direct, optimizing every step to turn seasonal traffic into real orders.
In this article, we explain how they manage all their promotions automatically and error-free thanks to Planet.
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Challenges
In a business where most purchases are occasional and focused on a single event, the real challenge is not attracting visits but making the most of each one. Disfraces Jarana needed an effective way to increase order value, especially during key campaigns like Halloween or Carnival, when volume spikes but the margin for error must be zero.
They needed a solution to:
- Increase average order value frictionlessly. They knew that encouraging the purchase of complementary products was key to raising AOV, but it had to happen naturally, without adding extra steps or creating doubts for the customer.
- Show clear and attractive promotions. Their campaigns needed to be 100% visual and immediately understandable, even on mobile.
- Avoid manual errors. During high-volume campaigns, any misconfiguration can result in poorly applied discounts, lost margins, or frustrating shopping experiences.
- Automate without complexity. They needed to launch and pause promotions without relying on technical developments, extra apps, or manual processes that would slow the team down.
- Maintain a consistent experience. Everything had to be integrated with their actual catalog and Shopify’s checkout system, ensuring that promotions applied correctly in every case.
They needed a solution that allowed them to launch visual and clear promotions, visible exactly where it matters, the product page, and without worrying about errors during high-demand moments. With Planet, they automated all that logic in minutes and gained total control over every campaign.
Solution with Planet
To address their challenges, Disfraces Jarana adopted a clear promotional strategy: all their campaigns are based on upsell promotions configured directly on the product page. A simple, visual, and highly effective mechanic.
Here’s how they manage it with Planet:
Upsell promotions
Whenever a customer visits a product with a promotion, a visual block appears with the message: “Complete your costume with 15% off.” These upsells are carefully personalized: they don’t offer another costume, but accessories and add-ons that perfectly match the main product the customer is viewing. The promotion is immediate, relevant, and fully understandable, making it easy for customers to add more items without hesitation.
Clear, automated conditions
With Planet, you can configure promotions precisely: choose which products trigger the offer, define which items are included with a discount, and set specific rules like minimum quantities or particular combinations. All from an intuitive panel, enabling easy adaptation for each campaign, collection, or customer behavior.
Strategic visibility
Displaying the offer right where the customer makes their buying decision (the product page) maximizes its impact. The visitor doesn’t have to reach the cart or read hidden conditions: they see the promotion, understand the incentive, and add more products at the key moment.
No errors or overlaps
By working exclusively with Planet, they avoid conflicts between promotions, duplicate discounts, or misconfigurations during peak times like Halloween.
Quick and flexible setup
Each campaign can be created in minutes without changing base prices. Disfraces Jarana’s team can adapt promotions for new collections or seasonal events with complete agility.
Thanks to Planet, Disfraces Jarana has turned its upsell promotions into a visual conversion tool, fully integrated with Shopify and tailored to its customers’ behavior. Simple to manage, powerful for driving sales.
Although Disfraces Jarana’s commercial activity is concentrated around Halloween or Carnival, their upsell strategy works year-round: easy to manage, simple to adapt, and with real impact on AOV.
Results
Since working with Planet, Disfraces Jarana has consolidated a promotional strategy that is simple, effective, and highly visual, perfectly aligned with the seasonal nature of their business.
Key benefits:
- Increased product conversion rate: by integrating the incentive directly on the product page, the decision to add more items becomes more natural and effective.
- Agile adaptation to new campaigns: the team can launch promotions for new collections or seasonal events in minutes, maintaining visual consistency and without reworking existing setups.
- Consistent, frictionless shopping experience: customers immediately understand what is being offered, why, and how to benefit, improving brand perception and reducing support incidents.
Disfraces Jarana has turned promotional simplicity into a competitive advantage. With Planet, every visit to their Shopify store becomes a real opportunity to increase revenue.
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