What is Coosur?
Coosur is a flagship olive oil brand in Spain, with over half a century of history. As part of the Acesur Group, it has successfully combined the tradition of the Mediterranean diet with the innovation and quality demanded by modern consumers.
With its own Shopify store, Coosur aims to bring the excellence of its retail presence to the online channel, maintaining its brand value while delivering a smooth, premium direct shopping experience.
If you want to see how other brands are using Planet to personalize their promotions and increase sales, explore more real success stories on our blog.
Want to boost sales and build loyalty with personalized promotions on your Shopify store?
Discover how Planet helps brands like Coosur create effective campaigns aligned with their brand identity without complexity.
Challenges
Coosur is a well-established brand in physical retail, so bringing its commercial strategy online required advanced features aligned with its brick-and-mortar approach. Here were the main challenges:
- Limitations with advanced promotions on Shopify: Coosur needed to automate volume discounts and create free gift campaigns that automatically added a product to the cart to drive bulk purchases.
- Lack of a conversion-optimized cart: Shopify’s standard cart lacked key features like product recommendations, a progress bar, or personalized incentives—missing opportunities to increase AOV or reinforce branding.
- Need to maintain brand image: Promotions had to feel natural within the store and uphold Coosur’s reputation for quality and prestige. It was also crucial not to disrupt relationships with supermarkets and distributors, who operate with different pricing and promotion models.
The key was finding a solution that allowed powerful, brand-consistent, and eCommerce-effective promotions without harming margins or adding unnecessary complexity.
The Solution with Planet
With a Shopify store focused on trust and quality, Coosur needed a solution to uphold its premium market position while enabling effective promotions. With Planet, they launched flexible and attractive campaigns that did not disrupt day-to-day operations.
The result: a smart promotional strategy, brand-aligned and designed to maximize every order’s value.
Here are the key Planet features they successfully use:
Volume Discounts
Coosur applies automatic discounts when customers buy multiple units of the same product. E.g., Buy 3 and save 10%. This strategy encourages bulk purchases and increases AOV effectively and effortlessly.
Free gift
Coosur uses this feature to launch promotions like:
- 3x2, where the per-unit price is lowered.
- Buy 3, Get 1 Free, where the customer gets an extra bottle with their purchase.
These offers are automatically applied at checkout, no codes required, making the benefit clear, visible, and frictionless.
Promotions are also communicated directly on the product page, transparently informing customers and improving their shopping experience.
Customized smart cart
Thanks to Planet’s cart feature, Coosur significantly improved its store’s checkout experience:
- Product recommendations (upsells)
- A progress bar showing how close the customer is to free shipping
- A discount code input field
All seamlessly integrated into one visually consistent module. This approach boosts AOV and reinforces a polished, professional online store image.
Results
Since implementing Planet, Coosur has built a promotional strategy that aligns perfectly with its brand identity. Key benefits include:
- Volume Discounts: Planet enables volume-based offers that Shopify doesn't natively support. Coosur now runs campaigns like “Buy 3, Save 10%” to drive bulk orders and strengthen customer loyalty.
- Automated Free Gift Campaigns (3x2 or 3+1): These promotions automatically add a gift to the cart when conditions are met, no extra steps required. This rewards loyal customers quickly, clearly, and without hassle.
- Enhanced Shopping Experience & Higher AOV: Thanks to Planet’s smart cart, Coosur delivers a smooth, engaging experience, with product suggestions and clear incentives, fully integrated. It not only simplifies the path to purchase but also increases AOV and supports a modern, premium brand perception.
- Centralized & Simplified Management: Coosur manages all its promotions from one app, streamlining daily operations and easing the team’s workload.
The Coosur case shows how a premium, traditional brand can adapt its promotional strategy for eCommerce without losing its essence or adding operational complexity. Thanks to Planet, Coosur now runs intelligent campaigns that increase average order value and boost purchase volume.
Want your Shopify store to run personalized, flexible, and easy-to-manage promotions too?
Planet is the solution you need to transform your promotional strategy and drive more sales.
Activate Planet in your store today and start launching smart promotions that make a real difference.