What is CookingLife?
CookingLife is a store specializing in high-quality kitchenware, combining innovative design with functionality for culinary enthusiasts. Their mission is to offer practical and aesthetically pleasing products that enhance the cooking experience.
With a Shopify store, they sought an effective way to encourage larger purchases through volume discounts tailored to each product, without complicating the user experience.
Thanks to Planet, CookingLife has implemented product-specific volume discounts and communicates them using widgets on product pages. This approach has significantly increased both conversions and average order value.
Want to discover how other brands are using Planet to improve their promotions? Visit our success stories section.
And if you want to boost your store’s average order value, install Planet today and start creating smart, visible promotions.
Challenges
CookingLife faced several hurdles when trying to promote volume-based purchases:
- Complex personalization of discounts: The brand wanted to set discount structures not only by quantity but also by product. This required a flexible solution that avoided manual, error-prone, and unscalable setups.
- Clear communication of volume discounts: For the discounts to be a real incentive, it was vital that customers quickly and visually understood how pricing changed based on quantity.
- Optimizing the product page experience: Displaying benefits and discounts right where purchase decisions happen, on the product page, was crucial. Without integrated, visible information, the opportunity to boost average order value was lost, as customers might not be motivated to buy more or consider higher-value options.
The Planet solution
To address these challenges, CookingLife integrated Planet into its Shopify store and achieved the following:
Product-specific volume discounts with multiple tiers
Using Planet, they implemented fully personalized volume discount strategies. Discounts vary by product and require no manual adjustments, providing both commercial flexibility and operational efficiency.
Dynamic widgets to display discounts
Planet’s widgets integrate directly into product pages, visually showcasing discount tiers based on quantity selected. This real-time presentation enhances the user experience, encourages larger purchases, and supports quicker decision-making.
Discounts are reflected in the final displayed price
With Planet, volume discounts are applied directly to the visible product price. Customers immediately see the savings as they increase quantity, with no surprises at checkout. This reinforces trust and drives faster conversions.
Results
The adoption of Planet has brought significant benefits:
- Increase in average order value: Communicated volume discounts have encouraged CookingLife customers to buy more items per order to get better prices. This strategy has led to a notable increase in average order value, directly impacting revenue and profitability.
- Improved customer clarity and trust: Thanks to Planet’s dynamic widgets, promotional information is transparent and real-time. Customers understand the value they’re getting, which builds trust and strengthens their relationship with the brand.
- Agility and full control for the team: With all promotions managed from a centralized Planet dashboard, CookingLife’s team can easily configure and monitor campaigns. This reduces errors, accelerates implementation, and allows the team to quickly respond to market demands, enhancing operational efficiency.
Thanks to Planet, CookingLife has transformed its volume sales strategy with smart, customer-focused promotions that sustainably drive revenue.
Want to achieve similar results for your Shopify store?
Install Planet today and start boosting your promotions with personalized volume discounts and impactful product page widgets.