What is Avène Peru?
Avène Peru is the local branch of Avène, a renowned international brand specializing in dermatological products designed for sensitive skin. With decades of experience and scientific backing, Avène has established itself as a global benchmark, thanks to its commitment to innovation, quality, and safety, offering effective solutions for all types of sensitive skin.
In Peru, Avène has embraced the digital channel through an online store on Shopify, aiming to provide customers with a fast, reliable, and satisfying shopping experience. To achieve this, the brand implements promotional strategies that encourage purchases and foster loyalty, while keeping the process simple and transparent for the end user.
If you'd like to see more real examples of how leading brands like Avène Peru are revolutionizing their promotional strategies and maximizing sales with Planet, visit our success stories section.
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Challenges
Avène Peru wanted to offer attractive promotions to encourage purchases without losing control over profitability or complicating the user experience. However, they encountered several limitations using Shopify's native features alone:
- Difficulty applying volume discounts with coupons: While Avène wanted to reward product purchases using coupons, Shopify didn't allow for automated discount setups or easy adaptation to different product quantities or combinations.
- Manual management of flash sales: Discount campaigns for a limited time required manual price changes or inflexible third-party apps, making operations complex and increasing the risk of errors.
Solution with Planet
To overcome these challenges, Avène Peru found in Planet a key tool that allowed them to automate and optimize the entire promotional process, improving internal operations and enhancing the customer experience.
Flexible volume discount setup
Planet offers the ability to create personalized promotions and choose how they apply (coupon or automatic) for all cart-based campaigns. This flexibility allowed Avène Peru to design volume discount campaigns where the discount only applied when a customer used a discount code. This way, they could incentivize purchases without losing control over discount rules.
Simple, centralized flash sale management
Flash sales are now easy to configure and manage through Planet. This enables Avène Peru's team to quickly launch and modify time-limited promotions, minimizing errors and ensuring alignment with their marketing goals.
Thanks to these features, Planet became the ideal solution for Avène Peru to manage complex promotions easily, optimizing resources and increasing the positive impact on sales.
Results
Integrating Planet into Avène Peru's Shopify store has led to significant results:
- Increased average order value: Volume discounts and flash sales configured with Planet have encouraged customers to purchase more items per order. This strategy has boosted the average ticket size and contributed directly to sales growth and a higher return per customer.
- Operational simplification: Campaigns, coupons, and temporary discounts are all managed from a single, centralized panel, significantly reducing operational workload. This not only streamlines campaign management but also minimizes errors and allows the team to focus on other strategic areas.
- Personalized promotions tailored to every need: Planet provides Avène Peru with powerful customization capabilities, allowing them to combine different types of promotions (such as volume discounts and price reductions) without conflicts. This has enabled them to design campaigns that are more aligned with their business goals and more relevant to their customers.
The Avène Peru case shows how a well-known brand can optimize its online promotions without complicating operations or compromising the customer experience. Thanks to Planet, Avène Peru has successfully automated volume discounts and flash sales that increase the average order value and simplify daily operations.
Want your Shopify store to offer personalized, flexible, and easy-to-manage promotions?
Planet is the solution you need to transform your commercial strategy and boost your sales.
Activate Planet in your store and start creating smart promotions that make a difference.